We are hiring for the role of Digital Marketing Executive (SEO & Campaign Management)
Job Responsibilities
Campaign Management
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and Display platforms.
- Manage Search, Display, Video, and Performance Marketing campaigns.
- Monitor campaign performance and optimize for maximum ROI.
- Manage campaign budgets efficiently.
- Conduct A/B testing and performance analysis.
- Generate reports and provide actionable insights using marketing analytics.
- Research target audiences and implement effective audience targeting strategies.
SEO
- Execute Technical SEO, On-Page SEO, and Off-Page SEO activities.
- Perform keyword research and competitor analysis.
- Optimize website performance for search engines.
- Implement AI-powered SEO strategies where applicable.
- Track rankings, website traffic, and SEO performance metrics.
- Coordinate with content and development teams for SEO implementation.
Required Skills
- Google Ads
- Meta/Facebook Ads Manager
- Performance Marketing
- Campaign Planning & Optimization
- Media Planning
- Paid Campaign Management
- Google Display & Video 360 (DV360)
- Marketing Analytics
- Data Analysis
- ROI Optimization
- Technical SEO
- On-Page SEO
- Off-Page SEO
- AI SEO
- Audience Targeting
- Budget Management
- A/B Testing
- Excellent Communication Skills
- Problem Solving
- Attention to Detail
- Team Collaboration
Preferred Qualifications
- MBA in Marketing, Analytics, or a related field.
- Google Ads Certification (Mandatory)
- Facebook Blueprint Certification (Preferred)
Desired Candidate Profile
- 2 - 7 years of experience in SEO or Performance Marketing.
- Strong analytical and data-driven approach.
- Experience managing multiple digital marketing campaigns.
- Understanding of consumer behavior and marketing research.
- Ability to prioritize tasks and manage multiple projects independently.
- Passion for digital marketing and continuous learning.
- Comfortable working in a fast-paced setting.
Industry Preference
Candidates from the following industries will be preferred: