Purpose/Objective

The Lead – ATL/BTL will play a crucial role in the enhancing branding at Adani, overseeing the development and execution of branding strategies to enhance the company's presence and reputation.
This position offers an exciting opportunity for an experienced qualified to contribute to the growth and success of

Key Responsibilities of Role

Develop and execute comprehensive branding strategies to promote Adani's all offerings Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement Manage external agencies and vendors to support branding initiatives Analyze brand performance metrics and provide regular reports to senior management Champion the Adani brand internally,



ensuring employees understand and embody the brand values Stay updated with industry best practices and emerging trends in brand management Maximizing brand visibility and mileage through strategic management of corporate branding Created unique identities for sub-brands and aligned them with their specific requirements Ensure adherence to brand guidelines across all platforms and touchpoints

Technical Competencies

Proven experience in developing and implementing brand strategies.
,Proficiency in market research and analysis techniques,Expertise in utilizing digital marketing tools and platforms for brand promotion.
,Strong understanding of brand performance metrics and analytics,Experience in managing external agencies and vendors for branding initiatives

Qualifications and Experience

Education Qualification Bachelor's degree in Marketing, Business Administration, or related field Master's degree in Marketing or Business Administration preferred Certification required Professional certification in Brand Management or Marketing Strategy is a plus

📌 Team Member- Branding (Ahmedabad)
🏢 Adani Group
📍 Ahmedabad