Job Description: BTL Executive Namaste India Food

Pvt. Ltd. (West Bengal-Habra & Hoogli)

Role Overview

The BTL (Below-the-Line) Executive will be responsible for executing on-ground

marketing activities to promote Namaste India’s dairy products (milk, paneer, ghee,

butter, etc.). The role involves direct consumer engagement, brand visibility

enhancement, and supporting sales teams in local markets.

Key Responsibilities

- Planning & Execution of BTL Activities
- Organize promotional events, product sampling, and roadshows.
- Coordinate with vendors for stalls, banners, and other marketing materials.
- Market Development
- Identify potential areas for brand activation in West Bengal.
- Build relationships with local retailers and distributors.
- Consumer Engagement
- Conduct door-to-door campaigns, society activations, and retail

promotions.





- Collect consumer feedback and report insights to the marketing team.

Sales Support

- Assist sales teams in achieving targets through localized promotions.
- Monitor competitor activities and share market intelligence.

Reporting & Documentation

- Maintain records of activities, budgets, and outcomes.
- Prepare weekly/monthly reports for management review.

Candidate Requirements

- Education: Graduate
- Experience: Freshers and experienced candidates are welcome.
- Skills:
- Solid communication and interpersonal skills.
- Ability to manage events and coordinate with multiple stakeholders.
- Willingness to travel extensively within West Bengal.

📌 Brand Executive (Kolkata)
🏢 Namaste India (NIFPL)
📍 Kolkata