Role Overview:

We are looking for a versatile and experienced Senior Content Writer who can create compelling content across digital marketing, brand communication, and public relations functions. The ideal candidate should possess strong storytelling abilities, excellent research skills, and a deepunderstanding of content performance across various platforms.

Key Responsibilities:

- Develop high-quality SEO-optimized blogs, articles, and long-form content to improve organic visibility and thought leadership.
- Write persuasive ad copies for Meta, Google, LinkedIn, and other digital marketing campaigns.
- Create engaging website content, landing pages, program pages, and conversion-focused web copy.
- Develop social media content, campaign concepts, captions, and content calendars aligned with brand objectives.
- Support PR and corporate communication initiatives through press releases, leadership articles, media notes, speeches, and brand narratives.
- Conduct in-depth research on industry trends, market developments, consumer insights, and competitor activities to produce credible and insightful content.
- Collaborate with marketing, design, performance marketing, and business teams to develop integrated communication campaigns.
- Maintain consistency in brand voice, messaging, and editorial standards across all content formats.
- Assist in thought leadership content creation for senior leadership and brand-building initiatives.





Qualifications & Skills Required:

- Bachelors in any relevant field.
- 5+ years of experience in content writing, copywriting, content marketing, or brand communications.
- Proven expertise in SEO content writing and content optimization best practices.
- Strong portfolio demonstrating experience across blogs, website content, ad copies, social media content, and PR-focused writing.
- Excellent command of English with exceptional editing and proofreading skills.
- Ability to simplify complex concepts into engaging and audience-friendly content.
- Robust research and analytical capabilities with attention to detail.
- Experience working with AI-powered content and productivity tools such as ChatGPT, Claude, Gemini, QuillBot, and similar platforms.
- Understanding of content performance metrics, keyword strategy, and digital marketing fundamentals.
- Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.

What We Offer

- Opportunity to architect and scale a future-focused, industry-integrated higher education ecosystem.
- Competitive compensation with performance-linked incentives.
- Leadership role in a rapidly growing national skills and university platform.
- A collaborative, mission-driven environment.
- The opportunity to create a measurable impact on employability and workforce transformation at scale.

📌 Assistant Manager-Content Writer (Kolkata)
🏢 Medhavi Skills University
📍 Kolkata