Job Description Sales Engineer / Technical Sales Engineer

Job Title

Sales Engineer / Technical Sales Engineer

Department

Sales & Business Development

Reports To

Sales Manager / Business Head

Job Summary

The Sales Engineer is responsible for promoting and selling industrial products and engineering solutions to customers across various industries. The role involves identifying customer requirements, providing technical support, preparing techno-commercial proposals, developing new business opportunities, and maintaining long-term customer relationships. The ideal candidate should possess strong technical knowledge along with excellent sales and communication skills to achieve business growth and customer satisfaction.

Key Responsibilities

- Identify and develop new business opportunities in assigned territories and industry segments.
- Generate sales leads through customer visits, networking, and market research.
- Understand customer requirements and recommend appropriate technical solutions.
- Prepare and submit techno-commercial quotations and proposals.
- Conduct product demonstrations and technical presentations to customers.
- Negotiate pricing, commercial terms, and contracts with customers.
- Manage key customer accounts and maintain strong long-term business relationships.
- Coordinate with manufacturers, suppliers, and internal departments for timely execution of customer requirements.
- Follow up on quotations, purchase orders, deliveries, and payments.
- Achieve monthly, quarterly, and annual sales targets.
- Monitor market trends, competitor activities, and customer feedback to identify business opportunities.
- Maintain accurate records of customer interactions, sales activities, and business forecasts.
- Participate in exhibitions, technical seminars,



and promotional activities to increase product visibility.
- Ensure high levels of customer satisfaction through prompt technical and commercial support.

Required Qualifications

- Bachelor's Degree in Mechanical Engineering.
- 37 years of experience in technical sales, industrial sales, or business development.
- Fresh Mechanical Engineers with excellent communication skills may also be considered for junior positions.

Required Skills

- Strong technical knowledge of mechanical and industrial products.
- Understanding of engineering applications and industrial processes.
- Knowledge of procurement procedures and supply chain operations.
- Ability to prepare techno-commercial quotations and proposals.
- Excellent communication, presentation, and negotiation skills.
- Strong customer relationship management and account handling abilities.
- Good analytical and problem-solving skills.
- Proficiency in MS Office (Excel, Word, PowerPoint).
- Ability to work independently and as part of a team.
- Willingness to travel extensively for customer visits.

Key Competencies

- Customer Focus
- Business Development
- Technical Aptitude
- Negotiation & Influencing Skills
- Relationship Management
- Result Orientation
- Planning & Organization
- Communication Skills
- Problem Solving
- Team Collaboration

Key Performance Indicators (KPIs)

- Achievement of sales and revenue targets.
- Number of recent customers acquired.
- Customer retention and repeat business.
- Conversion rate of enquiries to orders.
- Timely submission and follow-up of quotations.
- Customer satisfaction and service quality.
- Growth in assigned territory or product segment.

Preferred Industry Experience

- Industrial Products
- Engineering Equipment
- Manufacturing
- Automation
- Electrical & Mechanical Engineering Products
- Industrial Consumables
- Process Industries

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