Major duties key responsibilities:

Market Execution
Understands and can drive secondary sales
Handle beat efficiently

Able to coach TSIs
Design handle beats to achieve better throughput per beat / per TSI

Ensure effective merchandising
Drive range selling

Business development
Understands DPL (Dealers per lakh)
Understands sales WOW sales practices to maintain market discipline achieve constant sales growth in territory
Able to map restructure town/territory accordingly to business requirements

Taps local events opportunities for incremental business

Engage with KEY retailers

Channel Partner Management
Ensures proper communication of norms monthly sales objectives to the channel partner
Ensures channel partner adequacy evaluate him as per norms and adherence to WOW

Leverage existing infrastructure of channel partner for increasing bill cuts decreasing man day loss

Identifies new channel partners
Able to add new infrastructure (delivery units, DSM etc) by convincing DB to invest

Influence engage channel partner to align him to business objectives

Manage contingencies like TSI attrition, transport availability etc

Selling Negotiation
Interact with channel partners retailers to inform about available SKUs, schemes price points
Negotiates modulates schemes etc to suit the type of stake holder (A win-win situation)
Able to effectively handle grievance, issues, and objections of channel partners retailers on his own

Planning and Execution
Identify growth drivers for business

Understands the given target, can break it down in weekly/daily numbers beatwise

Knowledge of brands, sales distribution, local activities schemes

Plan for achievement according to schemes planned, sales initiatives etc
Able to break targets TSI wise

Able to take measures initiatives to accommodate misses, changes in market environment to achieve target

Communication skills




Comprehends the information and can respond back effectively

Able to collect inputs by interaction, brainstorming, discussions meetings, paraphrase them and respond back
Able to handle objections negotiations and drive new ideas measures to implementation

Able to train his subordinates effectively

Achievement Orientation
Consistency in target achievement

High on energy level enthusiasm towards profession company
Diligent tracking of teams targets reporting to superior

Focused on task and leverages sales strategies effectively to achieve target

Able to deal with misses in targets on his own confidently

Suggests measures implements them to achieve challenging targets

Knowledge Soft Skills :

1

Has Knowledge of DMS, MS-office formats

Able to update reports as per WOW
2

Understands uses DMS data for better market implementation to find sources of growth for business
3

Should be comfortable working in Excel

Uses Excel to analyze secondary primary data, Vlookup, Pivot etc
4

They should be comfortable with English and local language

5

Should have strong fundamentals in FMCG operations
6

Should have good oral and written communication

7

Productive in writing mails
8

Pleasant personality and willing to meet people
9

Should be a go getter and have problem solving attitude
10

Exposure to HHT (online order booking in mobile software)

Experience:

5+ years of sales experience in General trade

Candidates must have front line sales experience for at least 5yrs

Experience in Chocolates or food industry only

Working experience in Varanasi area

Upcountry travelling required

Education:

Full time Graduate from any college/university

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Officer Sales (Kolkata)
🏢 Hersheys
📍 Kolkata