Performance Marketing Manager (PPC Specialist)

Job Description We are looking for an experienced Performance Marketing Manager with deep expertise in PPC (Pay-Per-Click) advertising. The ideal candidate will be responsible for strategizing, executing, and optimizing high-budget paid campaigns across search and social platforms. This role requires strong analytical skills, hands-on campaign management, and regular interaction with overseas clients, primarily from the North American (US) market.
Requirements Key Responsibilities (PPC Focused):

1. Own and manage end-to-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.
2. Conduct in-depth keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
3. Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.
4. Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.
5. Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.
6. Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.
7. Analyse campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.
8. Continuously improve campaign performance through data-driven optimization techniques.
9. Manage large advertising budgets efficiently to ensure maximum ROI.
10. Stay updated with the latest PPC trends, algorithm updates, and platform changes.

Client Handling (International Exposure):
1. Communicate directly with overseas clients, primarily from the US/North American market.
2. Understand client goals, KPIs, and business objectives to align campaign strategies.
3. Share regular performance reports, insights,



and recommendations with clients.
4. Participate in client calls, presentations, and strategy discussions.

Key Skills:
- Strong expertise in PPC / Paid Media Campaigns
- Google Ads (Search, Display, Shopping, YouTube)
- Meta Ads (Facebook & Instagram)
- Bing Ads / Microsoft Advertising
- Keyword Planning & Competitor Analysis
- Conversion Tracking & Attribution (Google Tag Manager, GA4)
- Campaign Optimization & Budget Management
- A/B Testing & Performance Analysis
- Data Analysis & Reporting

Required Candidate Profile:
- 5+ years of hands-on experience in Performance Marketing with a strong PPC focus
- Proven track record of managing and scaling high-budget PPC campaigns
- Experience handling international clients, preferably US-based
- Strong analytical mindset with data-driven decision-making ability
- Excellent communication skills (verbal & written) for client interaction
- Ability to work in a rapid-paced, target-driven environment

Preferred Qualifications:
- Google Ads Certification (Search/Display/Measurement)
- Experience in an agency setup
- Familiarity with marketing automation tools and CRM integrations

Key Competencies
- Data-driven decision-making
- Client management & communication
- Strategic thinking
- Attention to detail
- Problem-solving approach
- Quality Score Improvement
- Return on Ad Spend (ROAS)

Benefits Why Join Us

- Opportunity to work with global clients (US market exposure)
- Dynamic and growth-oriented work environment

Location: Kolkata Experience: 5-10 Years Department: Digital marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Manager (PPC Specialist) (Kolkata)
🏢 Source Desk Global
📍 Kolkata