Key Responsibilities

E-Commerce & Quick Commerce

- Own the end-to-end growth strategy for Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket and other online channels.
- Drive monthly sales targets, platform growth and product visibility.
- Plan promotions, product launches and marketplace campaigns.
- Monitor inventory, pricing and competitor activities to maximize sales.

Performance Marketing

- Plan, execute and optimize Meta and Google Ads campaigns.
- Manage advertising budgets to achieve target ROAS and customer acquisition.
- Continuously optimize campaigns through audience targeting, A/B testing and performance analysis.

Social Media & Brand Growth

- Develop and execute social media strategies across major platforms.
- Plan content calendars, influencer collaborations and engagement campaigns.
- Coordinate with creative teams to ensure consistent brand communication.

AI Marketing & Automation

- Utilize AI tools for content creation, ad optimization, campaign planning and marketing automation.
- Identify and implement AI-driven solutions to improve efficiency and performance.

Analytics & Business Growth

- Analyze sales, marketing and customer data to identify growth opportunities.
- Prepare performance reports with actionable recommendations.
- Stay updated on market trends and competitor activities.

Cross-Functional Coordination

- Collaborate with internal teams,



marketplace partners and external agencies to ensure seamless campaign execution and business growth.

Preferred Candidate Profile

We are looking for an experienced and result-oriented Digital Growth & E-Commerce Manager who will take complete ownership of our digital business across marketplaces, quick commerce platforms, D2C channels, social media, and performance marketing. The ideal candidate should have a proven track record of scaling online sales, managing digital marketing budgets, optimizing ROAS, and building solid consumer brands through data-driven marketing strategies.

This is a leadership role where the candidate will be responsible for driving revenue growth, increasing brand visibility, improving customer acquisition, and managing the overall digital ecosystem for our TEA brands.

- Proven track record of generating 1 crore+ monthly online sales for consumer or FMCG brands (preferred).
- Hands-on experience managing advertising budgets with strong ROAS.
- Expertise in scaling brands across marketplaces and quick commerce platforms.
- Strong commercial mindset with the ability to translate marketing efforts into measurable revenue.
- Data-driven decision-maker with excellent analytical and problem-solving skills.
- Passionate about leveraging AI tools and emerging technologies to accelerate digital growth.

📌 Digital Growth & E-Commerce Manager (Kolkata)
🏢 Wynn
📍 Kolkata