About Delostyle Studio Private Limited

Delostyle Studio Private Limited is a technology-driven software development company specializing in web applications, mobile applications, AI solutions, cloud technologies, and digital transformation. We are looking for a passionate SEO Specialist who can drive organic growth, improve search visibility, and optimize our digital presence across traditional search engines and emerging AI-powered search platforms.

Job Summary

We are seeking an experienced SEO Specialist to develop, implement, and continuously optimize comprehensive SEO strategies that improve organic rankings, website traffic, lead generation, and overall digital performance. The ideal candidate should possess strong technical SEO expertise, analytical skills, and experience with contemporary SEO tools, Google Analytics, Google Search Console, Google Ads, and AI-driven search optimization techniques.

Key Responsibilities

SEO Strategy

- Develop and execute comprehensive SEO strategies aligned with business objectives.
- Plan and implement both on-page and off-page SEO initiatives.
- Improve keyword rankings, organic traffic, and website authority.
- Monitor search engine algorithm updates and adapt SEO strategies accordingly.

Technical SEO

- Conduct comprehensive website SEO audits.
- Optimize website crawlability and indexing.
- Improve Core Web Vitals and website performance.
- Implement structured data (Schema.org) markup.
- Resolve crawl errors, duplicate content, broken links, redirects, and indexing issues.
- Optimize XML sitemaps and robots.txt configurations.
- Collaborate with developers to implement technical SEO improvements.

Keyword Research & Content Strategy

- Perform extensive keyword research using industry-standard tools.
- Conduct competitor analysis and identify ranking opportunities.
- Develop content strategies targeting high-value search intent.
- Work closely with content writers to create SEO-optimized content.
- Optimize existing content to improve rankings and user engagement.

Content Optimization

- Write and optimize blogs, landing pages, product pages,



and website content.
- Improve metadata including title tags, meta descriptions, header tags, and image optimization.
- Ensure content follows semantic SEO and topical authority best practices.
- Maintain content quality aligned with Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

Link Building

- Develop white-hat link-building strategies.
- Acquire high-quality backlinks through outreach, guest posting, digital PR, and partnerships.
- Monitor backlink quality and remove toxic backlinks.
- Improve domain authority through sustainable link acquisition.

Analytics & Reporting

- Track SEO performance using Google Analytics and Google Search Console.
- Create regular SEO performance reports with actionable insights.
- Monitor keyword rankings, organic traffic, conversions, bounce rates, and user engagement.
- Present recommendations for continuous improvement based on data analysis.

Paid Search & Digital Advertising

- Manage and optimize Google Ads campaigns.
- Improve Quality Score, CTR, and conversion rates.
- Coordinate paid and organic search strategies for maximum ROI.
- Monitor campaign performance and budget utilization.

AI Search Optimization

- Optimize websites for AI-powered search experiences, including:
- ChatGPT
- Google AI Overviews
- Bing Copilot
- Perplexity AI
- Other emerging generative AI search platforms

- Implement semantic SEO strategies.
- Develop topical authority through content clusters.
- Enhance structured data and schema implementation.
- Optimize content for conversational and intent-based search queries.
- Stay updated with evolving AI search ranking methodologies.

Collaboration





- Work closely with developers, UI/UX designers, content writers, and marketing teams.
- Ensure SEO best practices are implemented across all digital assets.
- Support website launches and migrations with SEO recommendations.

Required Skills

SEO

- Advanced understanding of On-Page SEO
- Advanced understanding of Off-Page SEO
- Technical SEO
- Local SEO
- International SEO
- Mobile SEO

Technical Knowledge

- Core Web Vitals
- Schema Markup
- HTML & CSS fundamentals
- JavaScript SEO basics
- XML Sitemaps
- Robots.txt
- Canonical Tags
- Redirect Management

Analytics & Tools

- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Google Ads
- SEMrush
- Ahrefs
- Moz
- Screaming Frog SEO Spider
- PageSpeed Insights
- Google Looker Studio (preferred)

Content & Marketing

- SEO Content Writing
- Keyword Research
- Content Planning
- Competitor Analysis
- Link Building
- Digital Marketing fundamentals

AI SEO

- Semantic SEO
- Entity-based SEO
- Structured Data Optimization
- AI Search Optimization
- E-E-A-T implementation
- Generative Search Optimization (GEO)

Qualifications

- Bachelor's degree in Marketing, Computer Science, Information Technology, Communications, or a related field.
- SEO certifications from Google, SEMrush, HubSpot, or equivalent are preferred.

Experience

- 36 years of hands-on experience in Search Engine Optimization.
- Proven experience in improving organic traffic and search rankings.
- Experience managing Google Ads campaigns.
- Experience working with enterprise websites or e-commerce platforms is preferred.
- Demonstrated success using SEO reporting and analytics tools to drive measurable business growth.

Preferred Qualities

- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Data-driven decision-making ability.
- Ability to manage multiple projects simultaneously.
- Robust attention to detail.
- Self-motivated and proactive learner.
- Ability to stay updated with changing SEO trends and search engine algorithms.

📌 Seo Specialist (Kolkata)
🏢 Delostyle Studio
📍 Kolkata