Job Description Group Manager Digital Marketing Branding
Location: Kolkata
Department: Group Corporate Marketing Brand Communications
Reporting To: Group Leadership / Promoters
Employment Type: Full-Time
About the Group
We are a diversified business group operating across Human Resources, Business Consulting, Information Technology, and Insurance Services. Each business caters to a distinct customer segment with its own value proposition while collectively representing the group's commitment to innovation, professionalism, and customer excellence.
We are seeking an experienced Group Manager Digital Marketing Branding who can build strong individual brands for each company while creating a unified standard of excellence across the group.
Position Overview
This is a strategic leadership role responsible for driving the digital presence, brand positioning, content strategy, lead generation, and corporate communications of all group companies.
The ideal candidate should possess the ability to think strategically, execute independently, manage multiple stakeholders,
and create measurable business impact through digital marketing initiatives.
This position requires someone who can seamlessly switch between industries, understand different buyer personas, and deliver marketing strategies that contribute directly to business growth.
Key Responsibilities
Brand Strategy Corporate Positioning
- Develop and implement comprehensive branding strategies for each group company.
- Build unique positioning, messaging, and brand identity aligned with each companys business objectives.
- Ensure consistency in brand governance, communication standards, and visual identity.
- Strengthen corporate reputation across digital platforms.
Digital Marketing Strategy
- Develop annual and quarterly digital marketing roadmaps.
- Plan and execute integrated marketing campaigns across multiple digital channels.
- Drive brand awareness, customer engagement, and qualified lead generation.
- Optimize marketing investments to maximize ROI.
- Identify current digital growth opportunities through emerging platforms and technologies.
Content Strategy Thought Leadership
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Digital Marketing & Branding Professional (Kolkata)
🏢 Estalvis Advisors
📍 Kolkata
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