We are looking for a Full-Stack Digital Marketing & PR Specialist

Location: Sector V, Salt Lake, Kolkata
Experience: 3-8 Years
Salary: As per Industry standard
Employment Type: Full-Time
Industry: IT Services / Digital Marketing / SaaS

Job Description-

We are looking for a energetic Full-Stack Digital Marketing & PR Specialist who can drive brand growth through integrated digital marketing, content strategy, public relations, and customer engagement initiatives. The ideal candidate should have experience in planning and executing end-to-end marketing campaigns while collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities-

- Develop and execute end-to-end digital marketing campaigns.
- Plan and manage customer retention campaigns through Email and WhatsApp Marketing.
- Build customer journeys and marketing automation workflows.
- Execute brand positioning, messaging, and Go-to-Market (GTM) strategies.
- Manage B2B/B2C social media marketing, content calendars, and online brand presence.
- Optimise website content and support SEO and remarketing initiatives.
- Create marketing collateral including brochures, presentations, blogs, case studies, and LinkedIn content.
- Conduct competitor analysis, market research, and audience segmentation.
- Work closely with Sales, Product, and Design teams to support lead generation and business growth.
- Develop and maintain relationships with media, journalists, and industry partners.
- Draft press releases, media pitches, corporate communications,



and thought leadership content.
- Monitor campaign performance and prepare marketing reports for continuous improvement.

Required Skills-

- Digital Marketing
- Growth Marketing
- Brand Marketing
- Marketing Communications
- Public Relations (PR)
- Content Marketing
- Social Media Marketing
- Email Marketing
- WhatsApp Marketing
- Lead Generation
- SEO
- Customer Journey Mapping
- Marketing Automation
- Marketing Analytics
- Go-to-Market (GTM) Strategy

Tools-

- Klaviyo
- Omnisend
- Contlo
- Bitespeed
- LinkedIn Sales Navigator
- Apollo.io
- EasyLeadz
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign

Desired Candidate Profile-

- 3-8 years of experience in Digital Marketing, Brand Marketing, Growth Marketing, Marketing Communications, or Public Relations.
- Strong understanding of digital marketing channels and customer lifecycle marketing.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and collaborate with cross-functional teams.
- Experience in SaaS, IT Services, Technology, or D2C marketing will be an added advantage.

Preferred Skills-

- Google Analytics (GA4)
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Tag Manager
- Performance Marketing
- CRM & Marketing Automation

Education-

Bachelor's or Master's Degree in Marketing, Mass Communication, Journalism, Media Science, Business Administration, or a related field.

Interested candidates can apply here or mail us at [email protected]

📌 Full-Stack Digital Marketing & PR Specialist (Kolkata)
🏢 Brainium Information Technologies
📍 Kolkata