Role & responsibilities

- Achieve monthly, quarterly, and annual sales targets for the Protective Coating business in the assigned region.
- Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and business growth.
- Develop business opportunities across industrial, infrastructure, manufacturing, power, steel, cement, oil & gas, commercial, and institutional sectors.
- Build and strengthen relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, OEMs, fabricators, industrial customers, government departments, and key decision-makers.
- Drive specification generation and conversion for Protective Coating systems across major projects.
- Identify, track, and convert high-value project opportunities by maintaining a robust sales pipeline.
- Develop and manage dealer, distributor, and applicator networks to improve market penetration and customer reach.
- Conduct customer meetings, technical presentations, product demonstrations, and business reviews to promote Protecton solutions.
- Collaborate with the Technical Services team to ensure successful product trials, site inspections,



application support, and project execution.
- Prepare annual business plans, sales forecasts, territory development strategies, and market expansion initiatives.
- Monitor competitor activities, pricing, new product launches, and market trends, providing actionable market intelligence.
- Ensure timely collections and effective receivables management while maintaining healthy customer relationships.
- Resolve key customer concerns and ensure superior after-sales support to drive customer retention and repeat business.
- Review sales performance, coach team members, and implement corrective actions to improve productivity and profitability.
- Coordinate with Supply Chain, Technical Services, Marketing, and Finance teams to ensure seamless order execution and customer satisfaction.
- Ensure compliance with company policies, quality standards, safety regulations, and ethical business practices.
- Travel extensively across the assigned region to support the sales team, develop key accounts, and accelerate business growth.

📌 Area Sales Manager - Protecton (Kolkata)
🏢 berger paints
📍 Kolkata