Job Title: Head of Marketing / Marketing Head
Location: Kolkata

Total Experience: 15 years

Role Summary

The Marketing Head owns the overall marketing strategy and its execution across the organization. This person builds and leads the marketing team, drives brand growth, generates demand, and ensures marketing efforts translate into measurable business outcomes such as revenue, market share, and customer acquisition. The role sits at the intersection of strategy, creativity, data, and leadership.

Key Responsibilities

Strategy and planning

- Define and own the annual marketing strategy aligned with business goals and revenue targets.
- Set the marketing budget, allocate spend across channels, and ensure solid return on investment.
- Identify growth opportunities through market, customer, and competitor analysis.

Brand and communications

- Own and evolve brand positioning, messaging, and identity across all touchpoints.
- Ensure consistent brand voice across advertising, PR, content, and internal communications.
- Manage the organization's public image, including media relations and crisis communication.

Demand generation and growth

- Drive lead generation and customer acquisition through digital, content, and performance marketing.
- Oversee campaigns across SEO/SEM, social media, email, paid ads, events,



and partnerships.
- Optimize the marketing funnel and work closely with sales to improve conversion and pipeline.

Team leadership

- Build, mentor, and lead a high-performing marketing team.
- Set goals, review performance, and develop talent across functions (digital, content, design, product marketing, etc.).
- Manage relationships with external agencies, vendors, and freelancers.

Analytics and reporting

- Define KPIs and track performance across all marketing activities.
- Use data and analytics tools to measure impact and inform decisions.
- Report regularly to leadership on marketing performance, spend, and outcomes.

Cross-functional collaboration

- Partner with sales, product, and finance to align marketing with company priorities.
- Feed customer and market insights into product and business strategy.

Preferred Attributes

- Experience in FMCG / B2B / e-commerce.
- Creative vision balanced with analytical rigor.

Key Performance Indicators (KPIs)

- Revenue and pipeline contribution from marketing
- Customer acquisition cost (CAC) and return on marketing investment (ROMI)
- Brand awareness and market share growth
- Lead volume and conversion rates
- Team performance and retention

📌 Marketing Head (Kolkata)
🏢 Mahem Impex
📍 Kolkata