Roles and Responsibilities :

- Develop, implement, and manage comprehensive SEO strategies to improve search engine rankings and organic traffic.

Conduct advanced keyword research, competitor analysis, and market trend analysis.
Identify growth opportunities and create SEO roadmaps aligned with business goals.
On-Page SEO

- Optimize website content, landing pages, metadata, internal linking, and site structure.

Ensure proper implementation of SEO best practices across all web pages.
Monitor and improve content performance through keyword optimization.
Technical SEO

- Perform regular website audits to identify and resolve technical SEO issues.

Monitor indexing, crawling, site speed, Core Web Vitals, schema markup, and mobile usability.
Work closely with developers to implement technical SEO recommendations.
Off-Page SEO & Link Building

- Plan and execute backlink acquisition strategies.

Manage outreach campaigns and monitor backlink quality.




Enhance domain authority through ethical and sustainable SEO practices.
Analytics & Reporting

- Track, analyze, and report SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO platforms.

Monitor rankings, traffic, conversions, and ROI from SEO campaigns.
Prepare regular performance reports with actionable insights and recommendations.
Team Coordination

- Mentor and guide junior SEO executives.

Collaborate with content, design, development, and marketing teams to achieve SEO objectives.
Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

Job Requirements :

- 3-8 years of experience in SEO management or a related field.
- Robust understanding of keyword research, on-page optimiztion, off-page SEO techniques.
- Proficiency in tools such as Ahrefs, Semrush, Google Analytics etc.

📌 Senior SEO Manager (Kolkata)
🏢 Ica Edu Skills
📍 Kolkata