Nivom Realty & Emma Group

Department: Marketing
Location: Mumbai

Experience: 10+ years
Open Positions: 1

Reports To: Leadership / Founders

Compensation: Competitive, commensurate with experience

Role Summary:
We are looking for a senior Marketing Head to own marketing end-to- end for Nivom Realty and Emma Group from day one, as the organization transitions from a channel-partner-driven model to an integrated real estate developer platform. This is a single, full-scope role not a phased or trial position. The immediate first priority is leading the integration of AI into our CRM to reduce manual workload on the pre-sales team, followed by building the high-volume marketing and streamlined sales infrastructure needed to support direct-to-buyer demand generation as Emma Group scales its development pipeline.

Key Responsibilities — First Priority (CRM/AI Integration, ~3-4 months):

- Audit the current pre-sales workflow to identify where manual effort — lead qualification, follow-ups, response time — is creating the most drag
- Define CRM/AI integration requirements (lead scoring, WhatsApp/chatbot automation, qualification workflows) based on actual pre-sales bottlenecks
- Direct and guide the technical developer executing the build, translating business requirements into a working system
- Set and track success metrics (e.g., reduction in lead response time, fewer manual follow-ups) to validate impact
- Coordinate closely with the Sales Head/pre-sales team to ensure the system reflects real operational needs

Key Responsibilities — Ongoing Marketing Ownership:

- Own marketing strategy end-to-end across Nivom Realty and Emma Group as the company transitions to a developer-first model




- Build the brand and marketing function for Emma Group as a developer brand, including project launch campaigns, digital presence, and lead generation infrastructure
- Design and scale high-volume marketing operations to support direct buyer acquisition as reliance on channel partners decreases
- Build out the marketing team and structure as scope expands
- Align marketing operations with the sales pipeline (built on the newly integrated CRM) to ensure lead volume and quality scale together
- Report marketing performance, ROI, and pipeline impact to leadership

Requirements:

- 10+ years of experience in senior marketing leadership, with demonstrated ownership of both strategy and execution
- Direct, hands-on experience implementing or overseeing CRM systems (Salesforce, Sell.do, Zoho, or similar) — configuration and workflow design, not just usage
- Experience building a brand or marketing function from a low base ("from scratch") preferred
- Prior experience bridging marketing and IT/technology teams — comfortable directing technical resources without being a developer
- Real estate or high-volume B2C sales-cycle experience strongly preferred
- Working familiarity with AI-driven marketing/sales tools (chatbots, automation platforms, AI lead scoring) — hands-on build experience not required, but must be able to evaluate and direct their implementation

Skills & Attributes:

- Strategic thinker who can also operate hands-on with systems and process early on
- Solid cross-functional leadership — able to align sales, IT, and marketing toward one outcome
- Data-driven decision-making, comfortable setting and tracking operational metrics
- Track record of scaling marketing operations alongside business model transitions

How to Apply:
Email: [email protected]
WhatsApp: +91 (phone hidden)

📌 Marketing Head (Mumbai)
🏢 Nivom Realty
📍 Mumbai