Brandzstorm India Marketing Private Limited

Experience : 4-7Years (preferred)

Location: Andheri,Mumbai

Notice : Immediate Joiner

About the Role :

We are looking for a data-driven Performance Marketing Manager to lead customer acquisition and revenue growth across our direct-to-consumer brands. This role is ideal for someone who thrives on scaling ecommerce businesses through performance marketing, experimentation, and continuous optimization. You will own paid acquisition across Google and Meta, collaborate closely with creative, ecommerce, and analytics teams, and drive profitable growth by improving CAC, ROAS, conversion rates, and customer lifetime value.

Key Responsibilities :

• Plan, execute, and scale performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram).

- Own customer acquisition strategy with a focus on CAC, CPA, ROAS, MER, and revenue growth.
- Manage daily campaign operations, including budget allocation, bid optimization, audience segmentation, creative testing, and campaign scaling.
- Optimize the complete ecommerce funnel from ad click to purchase by identifying and removing conversion bottlenecks.
- Work closely with the creative team to develop high-performing static, video, UGC, and carousel creatives based on performance insights.
- Design and execute structured A/B tests across audiences, creatives, ad copy, landing pages, offers, and pricing strategies.
- Monitor and optimize key ecommerce KPIs including CAC, CPTA, CPA, ROAS, AOV, CTR, CPC, CPM, conversion rate, and customer retention.
- Build and maintain dashboards to track daily, weekly,



and monthly business performance using GA4, Looker Studio, and platform reporting tools.
- Collaborate with the ecommerce and CRM teams to improve customer retention, remarketing, repeat purchase rate, and overall customer lifetime value (LTV).
- Ensure accurate conversion tracking through GA4, Google Tag Manager, Meta Pixel, and Conversion API (CAPI).
- Stay up to date with platform updates, new advertising features, attribution changes, privacy regulations, and D2C growth best practices.

Required Skills :

- 3-5 years of hands-on experience in performance marketing for D2C/ecommerce brands across Google Ads and Meta Ads.
- Strong expertise in Google Ads Manager, Meta Ads Manager, GA4, Google Tag Manager, and Looker Studio.
- Proven experience managing monthly ad spends ranging from 10 Lakhs to 1 Crore+ while delivering profitable growth.
- Solid understanding of ecommerce metrics including CAC, CPTA, CPA, ROAS, AOV, LTV, MER, conversion rate, and attribution models.
- Experience with Meta Pixel, Conversion API (CAPI), enhanced conversions, and server-side tracking.
- Familiarity with ecommerce platforms such as Shopify, along with product feeds, Google Merchant Center, and catalog advertising.
- Excellent analytical and problem-solving skills with the ability to translate data into actionable growth strategies.
- Strong communication and stakeholder management skills, with experience collaborating across creative, ecommerce, and product teams.
- Experience working with fashion, lifestyle, beauty, accessories, or consumer brands will be an added advantage.

• Agency experience is preferred but not mandatory if the candidate has successfully scaled D2C ecommerce brands.

📌 Performance Marketing Manager (Mumbai)
🏢 Brandzstorm India
📍 Mumbai