Job Summary

The Commercial Enablement Manager is accountable for designing and embedding scalable enablement programs that drive measurable behavioural change and revenue productivity across Sales and Account Management in Asia. This role translates GTM strategy, product innovation, and commercial priorities into structured learning journeys, accreditation frameworks, and manager-led reinforcement mechanisms. The role owns curriculum design, collateral strategy, competency standards, and behavioural adoption across Asia. They must ensure close alignment to global standards, while delivering nuances for market-specific needs, primarily across India, the Middle East, Hong Kong, Southeast Asia and Australia. Impact is measured through accreditations, observable behavioural change, manager capability uplift, and improvements in commercial execution.

Responsibilities

Own the Commercial Enablement Strategy & Curriculum: Manage and evolve the end-to-end commercial enablement curriculum, including structured onboarding programmes and continuous learning pathways across Sales and Account Management. Identify capability gaps and translate them into scalable interventions that drive measurable improvements in productivity and performance across regions and asset classes.

Design Accreditation & Competency Frameworks: Implement commercial competency standards and structured accreditation pathways that clarify what good looks like across core selling behaviours. Establish assessment and reinforcement models that enable consistent evaluation, coaching alignment, and sustained behavioural change.

Own Commercial Enablement Collateral & Assets: Maintain a single, up-to-date global repository of enablement content, ensuring all training materials, playbooks, talk tracks, FAQs, and enablement packs are accurate, accessible, and aligned to commercial priorities. Ensure every recent offer or capability is supported by a clear,



structured enablement package that is embedded into BAU onboarding.

Drive Behavioural Adoption & Manager-Led Reinforcement: Design and operate a scalable train-the-trainer model that equips frontline managers to coach effectively and reinforce desired behaviours. Partner with Commercial Leadership to embed consistent usage expectations for enablement frameworks and AI-enabled selling workflows, ensuring adoption translates into observable performance improvement.

Bridge Product Innovation to Frontline Execution: Act as the primary enablement liaison to Product and Marketing, translating product updates and new commercial models into practical training and positioning materials. Ensure commercial teams understand how to confidently position, sell, and deliver new capabilities without reliance on constant escalation.

Measure Enablement Impact: Evaluate the effectiveness of enablement programmes using qualitative feedback and behavioural indicators in partnership with Commercial Analytics. Continuously refine curriculum and accreditation pathways based on performance trends and frontline feedback to ensure sustained commercial impact.

Qualifications

- 8+ years in Sales Enablement, Commercial Training, or Revenue Productivity roles.
- Experience designing enablement programs across multiple Asia markets, and, ideally, globally, in SaaS or complex B2B environments.
- Strong experience developing competency frameworks and accreditation models.
- Proven track record driving behavioural adoption, not just delivering training.
- Experience working with Commercial Leadership, Commercial Operations and Product teams.
- Strong facilitation and stakeholder management skills across junior frontline through to global senior commercial leadership.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Commercial Enablement Manager (Mumbai)
🏢 Third Bridge
📍 Mumbai