Sintex, a Welspun World company is a leading manufacturer of diverse range of plastic products in India, providing liquid storage solutions to billions for last 5 decades, with a strong commitment to innovation and sustainability. The company's varying portfolio includes water tanks, storage solutions, industrial containers, and building materials. Sintex is dedicated to improving the lives of its customers by providing high-quality, reliable products that make a positive impact on the workplace.

Welspun World, a US$ 5 billion diversified conglomerate with a strong presence in textiles, steel, line pipes, and flooring solutions, acquired Sintex, a leading manufacturer of liquid storage solutions and other plastic products through its flagship company Welspun Corp Limited in 2023.

Job Overview: We are seeking a highly motivated Manager for Special Projects, to join our team during the launch and stabilization phase of our Pipes and Fittings business through the retail channel in the Indian market. The ideal candidate will play a pivotal role in executing field projects, focusing on the successful rollout, identification, and activation of primary, secondary, and tertiary channels.

Roles & Responsibilities:

1. Pipes & Fittings: Market Launch
1. Take accountability for all preparatory work in the field related to the rollout of Pipes and Fittings business.
2. Actual execution during launch

- Primary Channel Identification

a. Distributor and Retailer information Collection:

- To get the right profile of channel partners
- Gather and organize database information relevant to potential channels.

b. Meeting & Assessing: Conduct meetings to assess the suitability of potential channels for the business.

c. Communication of Benefits, Policies, Processes, etc.:



Effectively communicate the benefits, policies, and processes to the identified primary channels.

d. On-boarding & Hand-Holding for Stabilization:

Take charge of and ensure overall on-boarding of identified channels and provide necessary support for stabilization.

1. Secondary Activations
1. Grooming Dealer (& Shop-Boys) for Pipes Business:

Provide training and support to dealers, including shop staff, to enhance their understanding and promotion of the pipes business.

b. Objection Handling: Address and resolve objections raised by dealers to ensure smooth operations.

c. Issue Resolution: Proactively identify and resolve any issues that may arise during the secondary activations phase.

1. Tertiary Activations for WST (To be Extended to Pipes Later)

a. Loyalty Program Rollout Enrolments, Banking, Redemption:

- Oversee the rollout of loyalty programs, managing enrolments, banking, and redemption processes.

b. Engagements:

- Meets: Organize and participate in meetings to strengthen relationships with tertiary channels
- Site Support: Provide on-site support to ensure the smooth functioning of the business.
- Trainings, etc: Organize training sessions to enhance the capabilities of tertiary channels.

Branch Manager :

- Identify business growth opportunities across the Branch,



build direct/ channel/ new client acquisition strategies and tap growth opportunities to achieve Branch targets.

- Augment the business volumes of mortgage lending in the region, manage client databases and tap them through Team Leaders and dedicated Field Staffs.

- Drive relationships with key clients, faster TAT and cross selling initiatives in order to increase the client base of the Region.

- Monitor lead generation & TL Sales productivity metrics to drive a high-performance sales culture across the state.

- Scan the market and its competitive offerings on a periodic basis; report on emerging trends and business opportunities for the mortgage segment to the head office.

- Engage with channel partners and develop a touch point management system for faster customer connectivity.

- Conduct engagement programs and sales trainings to develop channel partners.

- Monitor SLAs, sales efficiencies and Rol of channels.

- Effectively deploy schemes and prioritize sales of high revenue products and structures

- Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the

region.

- Provide distributors and customers in the region with information about new or improved products and services to improve sales in the region.

- Responsible to Educate, Motivate and Coach the Distributor Sales Team and handholding. Building rapport as well as controlling Distributor Team

- Work towards ensuring sales force capability development by providing necessary inputs into development of training content to the HR Team.

Thanks & Regards,

Alisha Singh

Talent Acquisition Team

📌 Manager - Special Projects (Mumbai)
🏢 Welspun World
📍 Mumbai