Role & responsibilities

The purpose of TM CRM is to assist Head Digital CX in selecting, implementing, and driving the adoption of leading CRM platform(s) across businesses within the group, to transform company's sales effectiveness and customer experience. This role will be supportive in integrating CRM, Agentic Field Sales applications, B2B commerce functionalities and NPS platforms to enhance our customer interactions and business operations.

TM CRM is jointly responsible for implementing CRM platform(s) that improves customer engagement, retention, and value. This would involve coordinate with cross-functional teams, vendors and key stakeholders, internal and external to HIL, to ensure a unified approach to customer management. The TM CRM will oversee the implementation,



upkeep and maintenance of CRM system(s) and enhance these to ensure it serves the companys needs effectively, while driving measurable impact.

The role combines deep technical expertise with strong operational ownership to support critical CRM / related application needs. This is a technical role, and knowledge of the Sales & Marketing processes is a plus.

Preferred candidate profile

B.Tech with 3-6 yrs of experience in supporting tech development in CRM platforms like Salesforce, other Agentic Field sales applications. Experience in manufacturing setting catering to B2B domain is a must.

📌 Team Member CRM (Salesforce) (Mumbai)
🏢 New Era India
📍 Mumbai