Job Description Senior E-commerce Performance Executive (Marketplace Ads)

Location: Mumbai (Work from Office)

Industry: Skincare / Beauty / Cosmetics / D2C

Experience: 3-6 Years

Salary: 50,000 70,000 per month

Our Client is looking for a results-driven Senior E-commerce Performance Executive

to manage and scale marketplace advertising across Amazon, Flipkart, Nykaa, Myntra, and

Quick Commerce platforms. The ideal candidate should have proven expertise in driving

profitable growth through marketplace ads, optimizing ROAS, TACOS, ACOS, P&L;, and

achieving monthly revenue targets while maintaining profitability.

Key Responsibilities

1. Marketplace Advertising

* Plan, execute, and optimize advertising campaigns on Amazon, Flipkart, Nykaa, Myntra,

Blinkit, Zepto, and Instamart.

* Manage Sponsored Products, Sponsored Brands, Sponsored Display, PLA, Search Ads,

Display Ads, and platform-specific ad formats.

* Continuously optimize bids, keywords, placements, budgets, and targeting.

2. Revenue & Profitability

* Generate a minimum of 50 lakh monthly sales through marketplace advertising.

* Maintain profitable growth while meeting revenue targets.

* Optimize TACOS, ACOS, ROAS, CPC, CTR, CVR, and CAC.

* Ensure advertising spend aligns with overall business profitability.

3. P&L; Ownership

* Own the marketplace advertising P&L.;

* Monitor contribution margin, gross margin, discounts, platform fees, and ad spend.

* Recommend pricing, promotions, and bundles to improve profitability.

* Ensure campaigns deliver positive ROI and sustainable growth.

4. Campaign Optimization

* Scale winning campaigns while controlling costs.

* Identify high-performing SKUs and allocate budgets accordingly.

* Improve keyword rankings and product visibility.

* Run A/B tests for creatives, keywords, and campaign structures.

5. Sales Planning

* Create daily, weekly, and monthly sales plans.

* Forecast budgets and expected revenue.





* Prepare marketplace sale strategies for events such as Prime Day, Big Billion Days, Pink

Friday Sale, End of Reason Sale, and other platform campaigns.

6. Analytics & Reporting

* Monitor and report:

* Sales

* ROAS

* TACOS

* ACOS

* CPC

* CTR

* Conversion Rate

* Ad Spend

* Profitability

* Best-selling SKUs

* Present actionable insights and recommendations to leadership.

7. Marketplace Growth

* Work closely with marketplace category managers.

* Identify opportunities for visibility through deals, banners, and promotional programs.

* Increase organic rankings through paid and organic strategies.

8. Cross-Functional Collaboration

* Coordinate with Operations, Marketing, Finance, Creative, Inventory, and Customer Support

teams.

* Ensure product availability before scaling campaigns.

* Align advertising with inventory planning and promotional calendars.

Skills Required

* Strong hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Myntra Ads, and

Quick Commerce advertising.

* Deep understanding of ROAS, TACOS, ACOS, CPC, CTR, Conversion Rate, P&L;,

Contribution Margin, and Marketplace Analytics.

* Advanced Excel/Google Sheets skills.

* Solid analytical mindset and data-driven decision-making.

* Excellent communication and stakeholder management skills.

Preferred Experience

* 36 years of experience in marketplace advertising.

* Experience in skincare, beauty, cosmetics, FMCG, or D2C brands.

* Proven track record of scaling marketplace sales while maintaining profitability.

* Experience managing monthly advertising budgets of 10 lakh or more.

Key Performance Indicators (KPIs)

* Monthly Marketplace Sales: 50 lakh+

* ROAS: 5x+ (platform-specific targets may vary)

* TACOS: Within approved business target

* ACOS: Within approved profitability target

* Positive Marketplace P&L;

* Advertising Budget Utilization: 95–100%

* Conversion Rate Growth

* Organic Ranking Improvement

* Revenue Growth

* New Customer Acquisition

* Profit Margin Improvement

📌 E-commerce Performance Executive (Marketplace Ads) (Mumbai)
🏢 Bizaccen Knnect
📍 Mumbai