Role & responsibilities:

Job Summary:

The Digital Marketing Executive is responsible for driving the company's digital marketing strategy, strengthening brand presence, and executing integrated marketing campaigns across digital and offline channels. The role requires a combination of strategic thinking, creative execution, and analytical skills to enhance brand visibility, generate qualified leads, and support business growth.

The incumbent will work closely with cross-functional teams, external agencies, and leadership to ensure consistent brand communication while delivering impactful marketing initiatives.

Key Responsibility:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage integrated marketing campaigns across multiple digital channels.
- Monitor campaign performance and optimize strategies based on analytics and business outcomes.
- Stay updated on digital marketing trends, emerging platforms, and industry best practices.
- Ensure consistent corporate branding across all customer touchpoints.
- Maintain and strengthen the company's visual identity and brand guidelines.
- Support brand-building initiatives that enhance market positioning and customer engagement.
- Develop and execute content strategies across related Social Media channels.
- Manage the company's social media presence to increase engagement, reach, and brand awareness.
- Oversee the personal branding and digital presence of company leadership.
- Design marketing creatives including social media posts, brochures, banners, presentations, advertisements, and promotional materials.




- Create engaging video content and marketing assets for digital campaigns.
- Develop compelling marketing copy for websites, email campaigns, advertisements, and promotional communications.
- Ensure all creative assets align with brand standards and campaign objectives.
- Plan and execute seasonal campaigns, festive promotions, product launches, destination campaigns, and lead generation initiatives.
- Coordinate with internal teams for campaign execution.
- Support marketing initiatives for corporate travel, leisure holidays, airline promotions, visa services, and destination marketing.
- Manage website content updates to ensure accuracy and relevance.
- Execute email marketing campaigns and customer engagement initiatives.
- Optimize digital content for improved user experience and search visibility.

Preferred candidate profile:

Qualifications

- Bachelor's degree in Marketing, Business Management, Mass Communication, or a related field.
- Skilled certifications in Digital Marketing are an added advantage.

Experience

- 58 years of experience in digital marketing, branding, and campaign management.
- Experience in the travel, tourism, hospitality, or service industry is preferred.

Technical Skills

- Digital Marketing & Social Media Management
- Meta Ads & LinkedIn Marketing
- Content Creation, Graphic Design & Video Editing
- Email Marketing & Website Content Management
- Google Workspace, Microsoft Office & AI Marketing Tools
- Marketing Analytics & Performance Reporting

Core Competencies

- Strategic Marketing & Brand Management
- Creative Content & Storytelling
- Campaign Planning & Execution
- Cross-functional Collaboration
- Analytical & Results-driven Approach

📌 Digital Marketing Specialist (Mumbai)
🏢 Creative Enterprises
📍 Mumbai