Job Description

Position Title

E-Commerce Marketing Specialist

Department

E-Commerce

Job Summary

We are seeking a results-driven and analytical E-Commerce Performance Marketing Specialist to manage and optimise marketplace advertising and growth initiatives across leading e-commerce and quick-commerce platforms. The incumbent will be responsible for driving online sales, improving product visibility, optimising advertising performance, and achieving profitability targets through effective campaign management, marketplace SEO, catalogue optimisation, and data-driven decision-making.

Key Responsibilities

- Develop and execute performance marketing strategies across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and other relevant e-commerce and quick-commerce platforms.
- Plan, launch, manage, and optimise advertising campaigns to achieve sales, ROAS, ACOS, TACOS, traffic, conversion, and profitability targets.
- Monitor campaign performance and continuously optimise bids, budgets, keywords, targeting, placements, and campaign structures to improve overall advertising efficiency.
- Manage and optimise product listings, catalogue health, A+ Content, Brand Stores, product images, titles, descriptions, and other marketplace content.
- Improve product discoverability and organic visibility through marketplace SEO, keyword research, keyword optimisation, and content enhancements.
- Analyse sales, advertising, traffic, conversion, and marketplace data to identify trends, generate actionable insights, and recommend growth opportunities.
- Work closely with Category, Supply Chain, Creative, Sales, and other internal teams to ensure effective campaign execution, product availability, and inventory readiness.
- Monitor competitor activities, pricing, promotions,



product visibility, advertising strategies, and marketplace trends.
- Prepare and present daily, weekly, and monthly performance reports using Microsoft Excel, marketplace dashboards, and analytics tools.
- Track key performance indicators, including ROAS, ACOS, TACOS, CTR, CPC, conversion rate, organic ranking, sales growth, and SKU-level profitability.
- Support new product launches through end-to-end listing creation, catalogue readiness, advertising strategy, promotional planning, and performance tracking.
- Identify opportunities to improve customer acquisition, product visibility, traffic, conversion rates, and marketplace revenue.
- Ensure the timely execution of marketplace campaigns, promotional activities, and major online sale events.

Top Three Strengths Required

1. Strong Marketplace Performance Marketing Expertise
Hands-on experience in planning, managing, and optimising advertising campaigns across Amazon, Flipkart, and quick-commerce platforms, with a strong focus on sales growth and advertising profitability.
2. Analytical and Data-Driven Approach
Strong ability to analyse marketplace and campaign data, interpret performance metrics, identify improvement opportunities, and translate insights into actionable business recommendations.
3. E-Commerce Catalogue and Growth Expertise
Sound knowledge of catalogue management, listing optimisation,



marketplace SEO, keyword strategy, A+ Content, Brand Stores, and product discoverability.

Required Experience and Skills

- 35 years of relevant experience in E-Commerce Performance Marketing, Marketplace Marketing, or Marketplace Growth.
- Hands-on experience managing advertising campaigns across Amazon Ads, Flipkart Ads, Blinkit, Zepto, Swiggy Instamart, and other relevant e-commerce platforms.
- Experience in marketplace catalogue management, product listing creation, catalogue health monitoring, and listing optimisation.
- Strong understanding of e-commerce and marketplace KPIs, including ROAS, ACOS, TACOS, CTR, CPC, conversion rate, sales growth, organic ranking, and profitability.
- Proficiency in Microsoft Excel, including Pivot Tables, XLOOKUP/VLOOKUP, data analysis, reporting, and dashboard preparation.
- Robust analytical, problem-solving, and commercial acumen.
- Ability to manage multiple products, SKUs, campaigns, and marketplace priorities simultaneously.
- Good communication and stakeholder management skills.
- Ability to collaborate effectively with cross-functional teams, including Category, Sales, Supply Chain, Creative, and Product teams.

Preferred Qualifications

- Bachelors degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or a related field.
- Experience working with consumer electronics, technology products, FMCG, retail, D2C, or high-volume marketplace businesses will be preferred.
- Experience managing multi-platform marketplace advertising and large product portfolios will be an added advantage.

If Intrested then kindly share your cv at [email protected] or you can Whatapp ( (phone hidden) )

📌 E-Commerce Marketing Specialist (Mumbai)
🏢 TP-Link
📍 Mumbai