Paid Campaigns Coordination: Work with the performance marketing agency to execute and analyse paid campaigns across Meta, Google Network, LinkedIn and other advertising platforms.
- Campaign Management: Write briefs, provide feedback to content teams, maintain a repository of active campaigns, and update relevant files to sales and ops teams.
- Top of Funnel Management: Conduct multiple creative A/B tests and build data-driven digital advertising strategies for hitting key metrics and engaging with web traffic.
- Conversion Rate Optimisation: Assist in creating landing pages and executing high-converting digital marketing strategies based on data analytics.
- Digital Customer Journey: Work with the design team to create delightful online experiences from discovery to payment page.
- Market Research: Unearth insights by talking to customers, a lot.
- Growth Hacks: Identify low-cost opportunities to scale business online, acquire new customers digitally, and drive customer retention.
- Optimise Marketing Metrics: Monitor key metrics such as customer acquisition cost CAC, conversion rates, and ROI.
- Reports & Analytics: Monitor and analyse campaign performance using tools like Google Analytics, providing regular reports and actionable insights to optimise future campaigns.
We are seeking a Growth Marketing Executive to join the marketing team in executing digital strategies that drive customer acquisition and engagement. This position is perfect for candidates at the start of their careers who have a strong quantitative aptitude, a keen business acumen, and an interest in the rising consumer-tech space in India.
Preferred candidate profile
Bachelors degree in Marketing, Business Administration, Economics, or a related field.
- 1 to 2 years of relevant work experience in performance marketing.
- Handled spends of more than 10L per month on Meta/Google for a
period of 6 months.
- Superior understanding of Meta Business Suite and Google
Analytics.
- Strong analytical skills with the ability to interpret complex data
sets.
- Excellent at project management, handling internal stakeholders, and
operating efficiently.
- Proficient at conveying complex ideas clearly and concisely.
- Little more than basic knowledge of Excel/Google Sheets.
Bonus points if you
- Have an internship of a similar nature
- Are passionate about travel
Whats in Store
- Opportunity to grow in ones digital marketing career in a consumer tech company.
- Competitive salary & medical insurance.
- 21 days of paid leave in addition to 10 public holidays annually.
- A workplace that embraces diversity, uniqueness, and creativity.
- Unlimited cups of coffee (and tea)!
Please note: This will be a 5-day Work From Office role from our Mumbai office in Lower Parel