Role & responsibilities

Paid Performance - Meta, Google & Emerging Channels

- Own paid revenue and new customer acquisition targets across all brands
- Lead strategy and execution across Meta Ads, Google Ads (Search, Shopping, YouTube), and emerging paid channels
- Drive audience strategy, bidding frameworks, campaign architecture, and spend effi ciency
- Build a structured creative testing roadmap - creatives, audiences, landing journeys - and translate results into actionable decisions
- Ensure paid demand is always aligned with inventory availability and the promotional calendar

Marketplace Growth

- Own marketplace revenue and ranking across Amazon, Myntra, Flipkart, Nykaa, Blinkit, Instamart, and Tata Cliq
- Drive listing quality, keyword strategy, A+ content, and sponsored ad performance across platforms.
- Manage inventory allocation and catalogue health in coordination with the supply and ops teams
- Identify and execute marketplace-specifi c growth levers - promotions, deals, platform programs.

SEO

- Supervise SEO strategy and execution for Stoa Paris and SmallBatch D2C websites
- Set targets, review performance,



and hold the team accountable to traffi c and ranking outcomes
- Ensure SEO and paid channels are coordinated on keyword strategy and content

Budget & Media Gover

- Own budget allocation and spend planning across all digital channels
- Build a transparent performance review cadence - weekly numbers, monthly reviews, monthly channe
- Ensure spend decisions are always grounded in unit economics, not just top-line metrics

Team & Cross-Functional Leadership

- Lead a team of five: two performance marketers and three marketplace managers (including senior leads in each vertical)
- Drive agencies delivering on brand marketing, SEO, and affi liate marketing
- Work closely with the creative team to build a performance-fi rst creative pipeline
- Partner with supply, category, and brand teams to align demand generation with business reality
- Build a strong experimentation mindset within the team - structured testing, fast learning, no vanity metrics

📌 Digital Marketing ( E-commerce ) AVP (Mumbai)
🏢 Smartmart Recruitment Mumbai
📍 Mumbai