Job Title: Creative Strategist

Location: Mumbai (On-site) Experience: 2+ years

About Madhouse Mafia

Madhouse Mafia is a full-stack creator economy combining a 41-creator-strong talent roster with end-to-end brand and agency capabilities. We work closely with fintech, BFSI, and finance-adjacent brands, translating complex financial products into content that actually gets people to stop scrolling.

The Role

Were looking for a Creative Strategist to own creative direction and strategy for 2-3 finance brand accounts at a time. This is not a role for someone who wants briefs handed to them youre the one building the brief. Youll figure out what story a financial product needs to tell, what formats and creators will tell it best, and youll see that strategy through to execution.

Youll get a dedicated reachout team for outbound and lead generation your job starts where strategy begins: understanding the brand, the category, and the audience well enough to build campaigns that dont feel like every other finance ad on the internet.

What Youll Do

- Own creative and content strategy for 2-3 finance brand accounts end to end, from strategy to delivery
- Translate financial products (lending, investing, insurance, cards, etc.) into content concepts that are sharp, clear, and genuinely engaging finance content doesnt have to be boring, and thats your job to prove
- Build creative strategy decks and campaign concepts independently, not just execute against a brief youre handed
- Select and brief the right creators for each concept, working closely with the Talent team
- Review scripts and content before client delivery protecting the strategic and creative integrity of the idea, not just checking its "on brand"




- Manage the account relationship day to day timelines, approvals, reporting
- Stay sharp on the finance/fintech category competitor content, regulatory sensitivities, whats working and whats tired
- Spot opportunities to expand scope or deepen the account once the strategy is proving out

What Were Looking For

- 2+ years of experience in content strategy, brand strategy, or creative roles ideally with exposure to finance, fintech, or BFSI brands
- Real understanding of financial products and concepts you dont need a finance degree, but you should be someone who can read a credit cards reward structure and immediately see three content angles in it
- A strategists instinct: you start from "what does this brand need to say and to whom," not "what assets do I need to produce"
- Strong creative judgment you can tell the difference between a safe idea and a good one, and you can argue for the positive one
- Comfortable owning the full arc from concept to delivery, including the account management parts that come with it
- Strong written communication for briefs, strategy decks, and client conversations alike
- Familiarity with the influencer/creator marketing ecosystem is a strong plus

What Success Looks Like

- Your finance brand accounts produce content that doesnt read like generic finance content
- Brands trust your strategic point of view, not just your execution
- Campaigns perform well enough that strategy conversations become retainer conversations

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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