JOB DESCRIPTION (JD)

TECHNICAL SALES ENGINEER / TECHNICAL SALES EXECUTIVE

Company: Gauranga Soft-Tech Pvt. Ltd.

Department: Sales & Business Development

Location: Navi Mumbai (Travel as required)

Employment Type: Full-Time

Experience: 25 Years (Freshers with excellent technical aptitude may also be considered)

ABOUT THE COMPANY

Gauranga Soft-Tech Pvt. Ltd. specializes in Industrial Automation, IoT, Embedded Systems, Software Development, Data Logging Solutions, SCADA, Web & Mobile Applications, and Customized Software-Hardware Solutions. We help industries, educational institutions, and enterprises implement innovative technology solutions that improve efficiency and productivity.

JOB SUMMARY

We are seeking a highly motivated Technical Sales Engineer who can effectively bridge the gap between technical teams and customers. The ideal candidate should possess strong knowledge of both software and hardware technologies and be capable of understanding customer requirements, proposing suitable solutions, preparing technical-commercial proposals, and supporting the complete sales cycle.

The role requires excellent communication, technical understanding, customer relationship management, and business development skills.

KEY RESPONSIBILITIES

Business Development

- Identify and generate new business opportunities through cold calling, networking, referrals, exhibitions, and online platforms.

- Develop relationships with OEMs, system integrators, manufacturing industries, educational institutions, and enterprise clients.

- Achieve monthly and quarterly sales targets.

Technical Consultation

- Understand customer technical requirements and business challenges.

- Recommend suitable software, hardware, IoT, automation, or embedded solutions.

- Explain technical concepts in simple language to clients.

- Conduct product demonstrations and technical presentations.

Sales Process

- Prepare technical and commercial quotations.

- Coordinate RFQs, RFPs, tenders, and proposal submissions.

- Negotiate pricing and commercial terms.

- Follow up until order closure.

Client Relationship Management





- Maintain long-term relationships with customers.

- Handle customer queries and provide technical guidance.

- Coordinate with project and support teams after project handover.

Technical Coordination

- Work closely with Software, Hardware, Embedded, Production, and Project teams.

- Gather technical information required for proposals.

- Coordinate Proof of Concept (POC), product testing, and solution validation.

Market Research

- Study market trends and competitor offerings.

- Identify emerging opportunities in Automation, IoT, Embedded Systems, AI, SCADA, ERP, and Industrial Software.

- Suggest new business strategies.

Documentation & Reporting

- Maintain CRM with customer interactions.

- Prepare weekly sales reports.

- Update sales pipeline and forecasting.

- Maintain customer database and follow-up schedules.

REQUIRED TECHNICAL KNOWLEDGE

Software

- ERP & CRM Solutions

- Web Applications

- Mobile Applications

- Cloud Applications

- Database concepts

- REST APIs and System Integrations

- SaaS Products

- AI-based Software Solutions

Hardware

- Embedded Systems

- IoT Devices

- PLC & SCADA basics

- Industrial Automation

- Sensors & Controllers

- Data Loggers

- Communication Protocols (Modbus, RS485, MQTT, etc.)

- Networking fundamentals

Additional Knowledge (Preferred)

- Smart Manufacturing

- Industry 4.0

- Industrial Networking

- Automation Projects

- Electronic Instrumentation

- System Integration

REQUIRED SKILLS

- Excellent communication and presentation skills.

- Strong technical aptitude.

- Ability to understand customer pain points and propose solutions.

- Negotiation and closing skills.

- Proposal writing and documentation.

- Customer relationship management.





- Time management and multitasking.

- Team collaboration.

- Analytical and problem-solving abilities.

- Willingness to travel for customer meetings.

EDUCATIONAL QUALIFICATION

- B.E./B.Tech (Electronics, Instrumentation, Electrical, Computer Science, IT, Mechatronics, Automation, or related field)

- OR Diploma in Engineering with relevant experience

- MBA (Marketing) is an added advantage.

EXPERIENCE

- 25 years in Technical Sales, Industrial Automation, Software Sales, IoT Solutions, Embedded Systems, or Engineering Products.

- Experience in B2B sales is preferred.

- Freshers with strong technical knowledge and excellent communication skills may also apply.

PREFERRED INDUSTRIES

- Industrial Automation

- Software Development

- Embedded Systems

- IoT Solutions

- Manufacturing

- Electrical & Electronics

- Smart Factory Solutions

- Engineering Services

- Educational Technology

KEY PERFORMANCE INDICATORS (KPIs)

- Monthly sales target achievement.

- Revenue generation.

- Number of qualified leads generated.

- Proposal-to-order conversion ratio.

- Customer acquisition.

- Customer retention and satisfaction.

- Sales pipeline growth.

- CRM data accuracy and timely reporting.

WHY JOIN GAURANGA SOFT-TECH PVT. LTD.?

- Opportunity to work on cutting-edge Industrial Automation, IoT, AI, and Software projects.

- Exposure to diverse industries and enterprise clients.

- Continuous technical learning and professional development.

- Performance-based incentives and career growth opportunities.

- Team-oriented and innovation-driven work environment.

IDEAL CANDIDATE PROFILE

The ideal candidate is not just a salesperson but a technical consultant who can understand customer challenges, discuss both software and hardware solutions confidently, coordinate with engineering teams, and build long-term client relationships. They should be comfortable interacting with engineers, plant managers, procurement teams, CXOs, and technical decision-makers while driving business growth.

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