- Paid Media Management
- Plan, execute and optimize campaigns across Meta Ads, Google Ads and LinkedIn Ads
- Manage budgets, bidding strategies and audience targeting
- Build retargeting and remarketing campaigns
- Monitor CPL, CPA, CAC, ROAS and ROI
- Conduct A/B testing on creatives, audiences and landing pages B2B Lead Generation
- Generate qualified leads for General Trade, Private Label, Hotels, Hospitals and Institutional Sales
- Manage LinkedIn lead generation campaigns
- Support lead nurturing and funnel optimization
- Coordinate with sales teams for lead quality improvement Ecommerce Growth
- Drive traffic and sales for Shopify website
- Support product launches and promotional campaigns
- Analyze customer journeys and conversion funnels
- Improve website conversion rates and user experience SEO and Organic Marketing
- Conduct keyword research and competitor analysis
- Optimize website content and landing pages




- Monitor Google Search Console performance
- Support technical SEO implementation
- Improve organic traffic and rankings Analytics and Reporting
- Track performance across all marketing channels
- Create dashboards and monthly performance reports
- Analyze campaign performance and customer behavior
- Present actionable insights and recommendations Collaboration
- Work closely with content, design, sales and operations teams
- Coordinate campaign execution across channels
- Support marketplace and ecommerce growth initiatives
- Google Ads, Meta Ads, Analytics and SEO certifications are preferred.
- Ecommerce, D2C Brands, FMCG, Consumer Products, B2B Lead Generation, Quick Commerce.
- CPL, CPA, CAC, ROAS, ROI, SEO and Organic Marketing, Ecommerce Growth, B2B Lead Generation

📌 Performance Marketing Executive (Mumbai)
🏢 Midas Fintech Solutions
📍 Mumbai