Designation : Supply Growth Manager
Office Location: India
Position Description:
We are looking for a data-driven Supply Manager to join our team. In this role, you will be responsible for growing Appnext's global supply inventory (Mainly in Europe, Africa, Turkey, Russia CIS and Latam regions) - specifically our relationships with mobile publishers and developers. You will ensure that our partners maximize their ad revenue while maintaining a high-quality user experience. You will act as the bridge between our internal monetization technology and our external partners, utilizing our unique "Timeline" technology to predict user behavior and deliver relevant content.
Key Responsibilities:
- Publisher Development: Identify, onboard, and manage relationships with new mobile app developers and publishers to expand Appnext's supply inventory.
- Monetization Strategy: Advise partners on best practices for ad placement (e.g., Appnext Widget, Interstitials, Rewarded Video) to maximize RPMs without damaging user experience.
- Performance Optimization: Analyze daily performance metrics (CTR, IPM, ARPU) to identify opportunities for yield optimization. Adjust floor prices and traffic shaping settings accordingly.
- Account Management: Serve as the primary point of contact for assigned supply partners, ensuring smooth technical integration (SDK/API) and providing regular business reviews.
- Inventory Quality:
Monitor traffic quality to ensure compliance with Appnext's policies and brand safety standards, preventing invalid traffic and maintaining high fill rates.
- Cross-functional Collaboration: Work closely with the Product and RD teams to provide feedback on the Appnext Manager dashboard, helping to streamline tools for programmatic direct sales.
Qualifications:
- Experience: 2-4 years of experience in AdTech, specifically in Supply-Side Platform (SSP) management, Publisher Development, or Monetization.
- Industry Knowledge: Deep understanding of mobile in-app advertising ecosystems, including programmatic demand, waterfall, and real-time bidding (RTB).
- Technical Aptitude: Ability to understand basic API integrations and SDK reporting. Familiarity with CPI (Cost Per Install) campaigns and direct inventory management.
- Analytical Skills: Proficiency in Excel/Google Sheets and experience with data analysis tools (SQL knowledge is a plus). Must be able to translate raw data into actionable insights.
- Soft Skills: Excellent negotiation skills, a proactive attitude, and the ability to thrive in a fast-paced, dynamic "start-up like" workplace within a larger public group (Affle).
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Supply Growth Manager (Mumbai)
🏢 Affle
📍 Mumbai