Role & responsibilities:

# Build up high performing team from bottom up- ASM, SO & SR.

# Formulate the 5-year sales strategy for top-line growth in area assigned.

# Create business plans against that strategy to deliver results YOY.

# Create Processes that support business partners in realizing their interest (ROI/ROC/Claim Settlement).

# Own the complete sales performance and business growth for the West, Maharashtra region.

# Plan and execute successful new product launches, ensuring rapid market penetration, distributor onboarding, retailer placement, visibility and sustained availability.

# Build, develop, and manage a strong network of distributors, wholesalers, super stockists and retailers across the assigned territory.

# # Manage, guide, motivate the team to deliver desired results.

# Drive primary and secondary sales while expanding distribution reach and improving outlet productivity.

# Sales Planning, work closely with ASMs GT to create a category and geography level plans and review against them.

# Financial Planning: ensure that all the trade discounts/schemes or trade marketing expenses are as per the plan.

# work closely with Trade Marketing Manager and the POSM or other elements deployment in the market.

# Market Execution: Create Estimates, for various activities and review against them.

# Ensure effective implementation of trade schemes, merchandising initiatives, promotional activities, and visibility programs.

# Analyse market trends, consumer demand, competitor activities and channel performance to identify growth opportunities.

# Monitor sales KPIs, outlet coverage, market share, stock availability and collection efficiency.

# Prepare annual business plans, sales forecasts, budgets and regional growth strategies.

# Manage trade investments and promotional budgets with a strong focus on ROI and business profitability.

# Collaborate with Commercial, Logistics, Supply Chain, Finance, Marketing and Operations teams to ensure smooth execution, timely deliveries,



inventory availability and customer satisfaction.

# Conduct regular distributor business reviews and market visits to evaluate execution standards and identify improvement opportunities.

# Present business reviews, sales performance reports and strategic recommendations to senior management.

Role Overview:

We are seeking a dynamic and performance-driven Regional Sales Manager (RSM) to lead sales operations across the West, Maharashtra region. The ideal candidate should have extensive experience in the FMCG industry with expertise in distribution management, market expansion, new product launches and team leadership. The incumbent will be responsible for developing sales strategies, strengthening the distributor network, increasing retail penetration and ensuring profitable business growth while working closely with internal stakeholders to deliver operational excellence.

Preferred candidate profile:

# Graduate in any discipline, MBA in Sales, Marketing or Business Management will be preferred.

# 15 to 20 years of progressive experience in the FMCG industry with at least 5 years in a Regional Sales Manager or equivalent leadership role.

# Proven success in launching recent products, driving market expansion and strengthening distribution networks.

# Strong understanding of Mumbai, Maharashtra's FMCG market, including distributor management, retailer engagement and trade practices.

# Demonstrated experience in handling large sales teams and achieving ambitious business targets.

# Strong commercial awareness with experience in budgeting, trade spends, ROI management and sales forecasting.

# Excellent negotiation, leadership, communication and decision-making skills.

# Proficiency in MS Excel, PowerPoint, ERP systems and sales reporting tools.

Why Join Us:

# Opportunity to lead one of the most competitive FMCG markets in India.

# High-impact role with end-to-end ownership of regional business.

# Collaborate with senior leadership on growth initiatives and expansion strategies.

# Competitive compensation package of Rs. 25 to 30 LPA, based on experience.

📌 Regional Sales Manager (RSM) (Mumbai)
🏢 Bn Agritech
📍 Mumbai