Role & responsibilities

Key Responsibilities:

1. Marketing & Campaign Execution

- Plan and execute marketing campaigns and activations across ATL and BTL channels
- Collaborate with internal teams to develop marketing collateral (POSM, brochures, gifting, etc.)
- Support retail and digital marketing initiatives to drive store traffic and brand visibility
- Liaise with external partners (hotels, concierge networks, etc.) to increase brand presence
- Conduct market and competitor analysis to identify opportunities

2. Marketing Calendar & Operations

- Own and manage the marketing, communications, and PR calendar across campaigns, launches, and events
- Track and manage the Marketing PMO for all ongoing activations
- Monitor budgets and ensure cost-effective execution of campaigns
- Ensure timely coordination across teams for seamless execution

3. Community & Events

- Plan and execute brand and client engagement events (store events, launches, collaborations)
- Build and nurture relationships with clients, stylists, and brand advocates
- Work with partners to create high-quality, on-brand experiences.

4. Public Relations (PR)

- Build and maintain relationships with media, journalists, stylists, influencers, and PR partners
- Develop and distribute press releases, press kits, and communication materials
- Identify and secure relevant PR opportunities and brand features
- Coordinate media events, launches, and press interactions
- Monitor media coverage and manage brand reputation




- Manage and create opportunities for celebrity styling in India as well as globally

5. Influencer & KOL Marketing

- Identify, onboard, and manage influencer and KOL collaborations
- Ensure alignment of partnerships with brand positioning and aesthetics
- Track performance of influencer campaigns (reach, engagement, etc.)

6. Brand Consistency & Content Alignment

- Ensure all marketing and PR outputs align with brand voice and visual identity
- Work closely with content and design teams to maintain consistency across touchpoints

Preferred candidate profile

Key Performance Indicators (KPIs):

- Quality and consistency of brand visibility across media and channels
- Timely execution of campaigns and activations within budget
- Effectiveness of campaigns in driving engagement and retail support
- Influencer and PR impact (reach, engagement, quality of placements) • Smooth execution of events and marketing initiatives
- Solid internal stakeholder feedback

Key Requirements:

- 3-5 years of experience in marketing/PR (agency or brand side)
- Experience in luxury, fashion, or lifestyle brands preferred
- Strong execution and project management skills
- Good media and influencer network
- Strong communication and interpersonal skills
- High attention to detail and ability to manage multiple priorities

Personality Traits:

• Structured and detail-oriented

• Strong ownership and follow-through

• Creative with a practical execution mindset

• Collaborative and proactive

• Comfortable working in a fast-paced environment

📌 Lead Marketing and Communications (Mumbai)
🏢 Walking Tree
📍 Mumbai