Key Skills & Competencies

- Strong leadership, analytical, and problem-solving skills.
- Proven ability to manage 610 retail stores and drive business performance.
- Sound knowledge of Visual Merchandising (VM), retail operations, HR processes, and sales planning.
- Strong communication, team management, and decision-making abilities.
- Ability to analyze business data and implement performance improvement strategies.

Key Responsibilities

- Drive sales, productivity, profitability, and overall business performance across assigned stores.
- Conduct regular store visits to audit operations, Visual Merchandising standards, SOP compliance, and customer service.
- Coach, mentor, and develop Store Managers and their teams to achieve business objectives.
- Monitor and analyze store MIS, Daily Sales Reports (DSR), KPIs, stock ageing, inventory accuracy, and shrinkage.




- Identify underperforming stores and implement corrective action plans to improve results.
- Collaborate with the Head Office teams for merchandising, marketing initiatives, and operational support.
- Ensure optimum stock availability, replenishment, and inventory management across all stores.
- Support recruitment, onboarding, training, performance management, and manpower planning.
- Resolve escalated operational and customer concerns in a timely and effective manner.
- Monitor competitor activities, market trends, and customer feedback to recommend business improvements.
- Support current store openings, including staffing, operational setup, and launch readiness.
- Ensure adherence to company policies, operational standards, and compliance across all assigned stores.

📌 Area Sales Manager (Mumbai)
🏢 Cotton Cottage
📍 Mumbai