Job Description (JD)

Position: Regional Sales Manager (RSM) West

Location: Mumbai (Covering West Region)

Reporting To: National Manager

Role Purpose / Position Summary:

We are seeking an experienced and results-driven Regional Sales Manager (West) to drive business growth across Industrial, Infrastructure, EPC, and Enterprise segments. The role requires ownership of regional revenue targets, strategic account development, solution-based selling, and strong engagement with consultants, EPC contractors, and end customers.

The ideal candidate will have deep exposure to industrial verticals such as Oil & Gas, Power, Metals & Mining, and large enterprises, combined with strong techno-commercial understanding of Low Voltage (ELV/LV) systems including CCTV, Fire Alarm, Access Control, and Building Management Systems (BMS).

This role demands a self-driven qualified capable of independently building pipelines, influencing decision makers, and positioning integrated solutions rather than product-only sales.

Key Responsibilities:

Business Development & Revenue Ownership

- Drive regional sales strategy and achieve revenue and margin targets for the West region.
- Identify and develop new business opportunities across Oil & Gas, Power & Utilities, Metals & Mining, EPC Contractors, and Large Enterprises / Infrastructure.
- Build and maintain strong sales pipelines and forecasting discipline.
- Manage entire sales lifecycle — from lead generation to closure.

Strategic Account Management

- Develop relationships with key decision makers including Plant Heads, Project Heads, Procurement, Consultants, and System Integrators.




- Manage and grow key accounts through structured engagement plans.
- Drive specification positioning and pre-tender influence.

Solution-Based Selling

- Position integrated solutions involving CCTV / Video Surveillance, Fire Alarm Systems, Access Control Systems, BMS / IBMS, and other Low Voltage / ELV systems.
- Understand customer operational challenges and propose value-driven solutions.
- Work closely with technical/pre-sales teams for solution architecture.

Market Development

- Map regional market landscape and competitor activity.
- Develop consultant/EPC/channel ecosystem.
- Support brand positioning through seminars, industry events, and technical discussions.

Cross-functional Collaboration

- Coordinate with Pre-sales, Engineering, Project Execution teams, Product teams, and OEM partners.
- Ensure alignment between customer expectations and delivery commitments.

Reporting & Governance

- Maintain CRM hygiene and sales reporting.
- Provide accurate forecasting and market intelligence.
- Ensure compliance with organizational processes and commercial policies.

Required Experience & Qualifications:

Experience

- Minimum 7–10 years of experience in B2B sales.
- Proven exposure to industrial account handling including Oil & Gas, Power, Metals & Mining,



EPC Customers, and Large Enterprise Accounts.
- Demonstrated experience selling Low Voltage/ELV solutions such as CCTV, Fire Alarm, Access Control, and BMS/IBMS.
- Experience in system integration or solution selling environment preferred.

Education

- Bachelor’s Degree in Engineering / Technology (Preferred)
- MBA in Sales/Marketing (Added Advantage)

Core Competencies Required:

- Solution Orientation
- Individual Ownership and Self-Drive
- Commercial Acumen and Negotiation Skills
- Relationship Influence and Stakeholder Engagement
- Strategic Thinking and Market Mapping

Key Success Metrics (KPIs):

- Regional revenue achievement
- Pipeline growth and conversion ratio
- Strategic account penetration
- Consultant/EPC engagement effectiveness
- Margin realization
- Forecast accuracy

Why This Role is Critical (Justification):

The West region represents a high-density industrial and infrastructure market with significant capital investment across Oil & Gas, Power, and Manufacturing sectors. Customers in these industries increasingly demand integrated safety, security, and automation solutions rather than standalone products.

Hiring a candidate with vertical industry exposure, LV/ELV domain knowledge, and solution selling capability ensures faster market penetration, improved specification positioning, higher-value deal closures, reduced sales cycle dependency on technical teams, and stronger long-term customer retention. This profile directly contributes to sustainable regional growth and strategic account expansion.

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