Role & responsibilities

Marketing Operations

- Assist in planning and executing marketing strategies and campaigns. • Manage marketing calendars, workflows, and project timelines.
- Coordinate with internal teams to ensure timely delivery of campaigns. • Develop and improve marketing processes and SOPs.

Marketing Automation & CRM

- Manage marketing automation across Email, SMS, WhatsApp, and push notifications.
- Create customer journeys, automated workflows, audience segmentation, and lead nurturing campaigns.
- Work with the company's internal CRM to improve lead management and customer engagement.
- Monitor campaign performance and optimize automation workflows.

Performance Marketing

- Support planning and optimization of Google, Meta, LinkedIn, and other digital advertising campaigns.
- Monitor campaign performance, budgets, conversions, and key marketing metrics.
- Coordinate with internal teams and external agencies for campaign execution.

Analytics & Reporting

- Generate regular marketing performance reports and dashboards.
- Analyze campaign performance, website traffic, lead funnels, and customer acquisition metrics.
- Provide actionable insights to improve marketing effectiveness.

Website & Digital Marketing

- Coordinate website updates, landing pages, tracking implementation, and conversion optimization.




- Work closely with designers and developers to improve user experience and lead generation.

Corporate Partnerships & BTL Activities

- Support corporate marketing initiatives, partnerships, exhibitions, events, and brand activations.
- Coordinate with vendors, partners, and internal stakeholders to ensure smooth execution of offline marketing activities.

Team Coordination

- Work closely with the Head of Marketing to manage day-to-day operations of the marketing team.
- Coordinate tasks across designers, developers, content creators, and performance marketers.
- Follow up on deliverables and ensure projects are completed on time.

Preferred candidate profile

• 57 years of experience in Marketing Operations, Digital Marketing, Growth Marketing, or Marketing Automation.

• Solid understanding of marketing automation platforms such as WebEngage, MSG91, Gupshup, or similar tools.

• Experience with Google Analytics 4, Google Tag Manager, Looker Studio, and Microsoft Excel.

• Working knowledge of Google Ads and Meta Ads.

• Excellent project management and organizational skills.

• Strong analytical and problem-solving abilities.

• Ability to manage multiple projects simultaneously.

• Excellent communication and stakeholder management skills.

• Experience in the BFSI, FinTech, SaaS, or technology industry will be an added advantage.

📌 Marketing Operations & Growth Manager (Mumbai)
🏢 Talentsphere Global
📍 Mumbai