Key Responsibilities:

1. To plan & implement the brand plan for the brands assigned so as to achieve the brand

objective se for the year.

a. The issue of the brand should be clearly identified along with SWOT and have a

strategy to address the issue. This should be followed by Growth levers, Action

plan and tactics.

b. Prepare a promotional plan for the year which should not exceed the allocated

Budget for the brand.

c. The plan should have in-clinic communication and inputs (Samples, Brand

reminders, Print materials), ex-clinic activities, competitors details, pricing etc.

2. To co-ordinate with multiple departments to ensure implementation of the planned inputs

and activities.

3. Follow up with filed managers for proper implementation of the given strategies of the

brands along with regular monitoring, special focus to drive ex-clinic activities assigned.

4. Conduct Zonal cycle meets as per the planned for the year.

5. Tracking of monthly sales (prim, Sec, Inventory Days), internal & external data, Zone wise &

state wise analysis and ensuring growth of the brands assigned.

6. Develop KOLs and have a list of them with all the details.

7.



Regular field work of 6/7 days in a month with a clear objective.

8. 8. Should be able to identify and recommend new products for launch based on market

survey, doctor feedback, competition mapping. This could include line extension of the

existing brands.

Preferred Candidate Profile:

1. He/she should have 8-10 years of experience in Pharma/ Adult Nutrition marketing.

2. He/she should have 23 years of experience in Nutrition or Health Supplement industry preferably in Adult/ Child Nutrition.

3. He/she should have positive conceptual knowledge of Nutrition and Health Supplement products.

4. He/she should preferably have experience in handling Ortho or Gynecology portfolio.

5. He/she should B. Pharm/ B. Sc preferably with PG in marketing form reputed institute

6. He/she should have strong communication, presentation, and analytical skills.

7. He/she should have good working knowledge of MS Excel, PowerPoint, and Word.

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Jill Mehta HRD House - Mumbai
(Div Pharma Talent Search)
Mulund (East), Mumbai-400081.
Contact No - (phone hidden)
Email id [email protected]
Website: - www.hrdhouse.com

📌 GPM/ MM - Nutrition - Pharma - Mumbai
🏢 HRD House
📍 Mumbai