Role & responsibilities

- Conduct campaign and account audits during client onboarding.
- Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
- Implement standardized naming conventions for consistency.
- Develop and implement data-driven campaign strategies aligned with business goals.
- Research target audiences and platform suitability.
- Create media plans using client data, competitor insights, and industry trends.
- Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
- Optimize for key metrics like CTR, CPA, and ROAS.
- Lead, mentor, and manage a team of Performance Marketing Executives, providing guidance on campaign strategy, execution, optimization, and best practices.

Key Success Metrics

- Improvement in KPIs such as ROAS, CPA, and CTR.
- Efficient budget allocation across platforms.
- Increase in client retention through performance-driven strategies.
- Optimization of conversion tracking and data accuracy.

Key Skills

- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
- Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio
- Solid understanding of bid strategies, audience segmentation, and campaign optimization.
- Excellent communication skillsboth written and verbal.
- Ability to analyze campaign performance data and generate actionable insights.
- Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
- Ability to work with cross-functional teams to align marketing strategies with business goals.




- Strong project management skills, with the ability to handle multiple accounts and campaigns.

Perks/Opportunities

- Exposure to high-budget campaigns across multiple industries.
- Continuous learning through access to industry trends and exclusive development programs.
- Hands-on experience with new marketing technologies and platforms.
- Career growth opportunities with vertical mobility in the organization.
- Flexible work culture with a focus on accountability and performance.
- Opportunity to lead teams and business - vertical and horizontal growth

Preferred candidate profile

- 4 to 7 years of hands-on experience planning, executing, and optimizing paid ad campaigns.
- Deep proficiency in Google Ads (Search, Display, Performance Max) and LinkedIn Campaign Manager.
- Demonstrated experience in team management, with a proven ability to lead, mentor, and foster collaboration.
- Education: Bachelors or Masters degree in Marketing, Communications, Business Administration, or a related field.
- Certifications: Active certifications in Google Ads (Search/Measurement) and LinkedIn Marketing Strategy are highly desirable.
- Communication: Exceptional verbal and written communication skills, with the ability to articulate complex data insights to stakeholders.
- Drive & Mindset: A proactive, "go-getter" attitude with a strong sense of ownership and accountability for campaign outcomes.
- Analytical Skills: Strong data-driven mindset, comfortable working with analytics tools to measure ROI and attribute performance accurately.

📌 Paid Media Manager (Mumbai)
🏢 Plabs Ventures
📍 Mumbai