About the Role

We are looking for a creative and data-driven Influencer Marketing Manager to lead our

influencer marketing strategy across beauty, skincare, haircare, and lifestyle categories. The

ideal candidate will build strong relationships with creators, agencies, and talent managers while

driving impactful campaigns that enhance brand awareness, engagement, and sales.

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Key Responsibilities

- Develop and execute influencer marketing strategies aligned with brand objectives.
- Identify, onboard, and manage influencers across Instagram, YouTube, Facebook, and

emerging platforms.

- Build long-term relationships with influencers, talent agencies, and creator networks.
- Plan and execute product launches, brand campaigns, and seasonal influencer

activations.

- Negotiate commercial terms, contracts, deliverables, and campaign timelines.
- Monitor campaign performance using KPIs such as reach, engagement, impressions,

conversions, ROI, and earned media value.

- Manage influencer budgets and ensure campaigns are delivered within budget.
- Collaborate with Brand, Creative, E-commerce, Social Media, and PR teams to deliver

integrated campaigns.

- Track industry trends, competitor activities, and emerging creators to identify new





opportunities.

- Ensure all influencer content complies with brand guidelines and advertising regulations.
- Prepare campaign reports and present actionable insights to leadership.

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Required Skills

- Solid understanding of influencer marketing and social media platforms.
- Excellent negotiation and relationship management skills.
- Experience with influencer discovery and campaign management tools.
- Strong analytical skills with proficiency in Excel and campaign reporting.
- Ability to manage multiple campaigns simultaneously.
- Excellent communication and stakeholder management skills.
- Creative mindset with strong project management capabilities.

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Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related

field.

- 3 - 8 years of experience in Influencer Marketing, Digital Marketing, or Brand Marketing.
- Prior experience in the Beauty, Personal Care, Cosmetics, FMCG, or D2C industry is

highly preferred.

- Experience working with influencer agencies and creator management platforms.

📌 Influencer Marketing Manager (Gurugram)
🏢 Bizaccen Knnect
📍 Gurugram