06 Aug
|
BVC Logistics
|
Mumbai
06 Aug
BVC Logistics
Mumbai
About BVC Logistics
BVC Logistics is India's most trusted secure logistics company for high-value goods jewellery, gold, bullion, precious stones, art, and bank consignments. We move what matters most for jewellers, brands, refineries, banks, and galleries across India and the world. As we grow our brand presence, we're looking for a hands-on Marketing
Executive who thrives in on-ground, event-driven marketing and can also support our digital channels.
Role Overview
We need a marketer who lives for on-ground activation — someone who can own our presence at jewellery
exhibitions and trade shows, manage vendors and branding end-to-end, and build relationships across the trade.
You'll also lend a hand on our online channels, but your core strength should be offline / BTL marketing.
Key Responsibilities — Offline / On-ground (Primary Focus)
- Plan and execute BVC's participation in jewellery exhibitions, trade shows, and industry events (IIJS, GJEPC events, regional jewellery fairs, etc.) — from booking to booth to breakdown
- Own booth design, branding, banners, standees, brochures, and giveaways for every event
- Manage vendors for print, fabrication, merchandise, and event logistics — negotiate, schedule, and ensure on-time delivery
- Coordinate on-ground staffing, hospitality, and lead capture at events
- Plan and run regional activations, roadshows, and BTL campaigns targeting jewellers and trade hubs
- Build and maintain relationships with jewellers, trade associations, and event organizers
- Track event ROI — footfall, leads generated, and cost per lead — and share post-event reports. Help plan and publish content across Instagram and LinkedIn
- Support email and lead-nurture campaigns (Brevo or similar)
- Coordinate with designers on creatives, reels, and carousels
- Share basic campaign performance updates
Requirements
- Minimum 1 year of experience with a solid record in offline / event / BTL marketing, plus working knowledge of online marketing
- Hands-on experience executing exhibitions, trade shows, or on-ground activations end-to-end
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field
- Strong vendor management, negotiation, and coordination skills
- Comfortable working on-site at events, including occasional weekends and travel
- Strong communication in English and Hindi (Gujarati / Marwadi a plus given our jeweller clientele)
- Organized and proactive, able to juggle multiple events and campaigns at once
- Mumbai-based candidates preferred
Good to Have
- Experience marketing to the jewellery, luxury, BFSI, or logistics sectors
- An existing network within the jewellery trade or exhibition circuit
- Basic design skills (Canva) and familiarity with lead-tracking / CRM tools
What We Offer
- A chance to build the brand of India's leading secure logistics company
- Ownership of high-visibility trade events and on-ground campaigns
- A collaborative team and room to grow into a broader marketing role
📌 Digital Marketing Executive (Mumbai)
🏢 BVC Logistics
📍 Mumbai