Key Deliverables of the Job 1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

- Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
- Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
- Data Analysis and Data Mining leading to facilitating marketing decisions

2. Development of Brand Development Strategy

- Preparation of marketing mix
- Development of Brand positioning/ Product differentiation techniques
- Managing Brand life cycle

3. Development of marketing activities and product promotional campaigns (marketing programs)

- Usage of analytical tools to identify problems and make decisions
- Customer Segmentation & targeting
- Design & Development of Promotional inputs
- Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

4. Development of brand positioning, communication strategies and promotional tools & inputs

- Development/ Usage of communication strategy & tools
- Train the field force in using these in-clinic communication drivers

5. Direct marketing and promotional activities to most opportunistic market segments to maximise penetration

- Explore/ Identify potential market segments & recent frontiers




- Leverage new business opportunities/ business alliances
- Saliency based input planning

6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans 7. Developing Customer Relation Activities in influencing decision-makers / influencers

- Key customer Development (CRM activities)
- Interaction & Negotiation with customers directly through customer visits

8. Driving implementation through the sales team

- Training of sales force for implementation of promotional strategy, USPs etc
- Review on effectiveness of strategies, tools etc
- Feedback from internal customers (employees, line managers etc.)
- Interaction with colleagues (phone calls, personal interaction, meetings etc)
- Travel to locations to oversee implementation of marketing programs

9. Review of financial budgets, return on investments etc.

- Maximise Gross Margins & contribution from the assigned portfolio
- Tactical interventions including line extensions for maximising profits

10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc. 11. Networking/ Self Learning & Development

- External Networking
- Self learning and development to understanding the contemporary practices, future evolution etc

📌 Product Manager - Dermatology (Mumbai)
🏢 Eris
📍 Mumbai