Manager - Entertainment Ad Sales Network Strategy (Mumbai)

Manager - Entertainment Ad Sales Network Strategy (Mumbai)

06 Aug
|
Viacom18
|
Mumbai

06 Aug

Viacom18

Mumbai

Job Summary
Leads cross-functional problem solving and platform ad sales strategy. Operates with high autonomy to support JioStars advertising revenue growth agenda covering competitive dynamics, identifying revenue opportunities and solving for the AdEx market across branding, performance, TV, digital, etc.

Key Responsibilities

Own the annual planning (AOP) analytics cycle translating market data, share trends and competitive signals into actionable revenue strategy inputs
Build and maintain a robust competitive intelligence practice tracking advertiser spend, share of wallet and category-level investment patterns across broadcast, streaming and social video platforms
Develop and institutionalize recent market metrics beyond share of wallet identifying leading indicators of revenue opportunity across advertiser categories and platform ecosystems
Construct first-principles frameworks for evaluating media delivery, reach efficiency and platform value to support GTM narratives and CXO-level client conversations
Operational KRAs
Track and assess advertiser investment metrics across competing broadcast networks and digital-social video environments synthesizing patterns into actionable intelligence for sales leadership
Review and refine data-led GTM narratives for accuracy, strategic relevance, and presentation-readiness
Present insights to senior leadership and drive decisions at channel, cluster, and network levels

Autonomy Decision-Making
High-autonomy IC role; independently prioritizes analytical workstreams, defines frameworks and drives conclusions.



Seeks senior alignment only for high-impact or cross-functional decisions

Leadership Collaboration
Works in close coordination with Sales Cluster Heads, Product, Pricing and Revenue teams
Mentors and upskills junior analysts on methodology and media revenue analytics
Ensures delivery excellence and output quality across concurrent workstreams

Accountability Outcomes
Accountable for the quality, timeliness, and strategic impact of all analytical output
Drives measurable influence on Sales strategy, Revenue planning, Product positioning, and AOP outcomes

Skills Attributes for success

Robust first-principles thinking ability to deconstruct complex media and advertising problems from the ground up, without relying solely on existing measurement conventions
Deep familiarity with the digital advertising ecosystem platform economics, auction dynamics, audience buying behaviour, digital video metrics and advertiser investment patterns
Proficiency in market sizing and share of wallet modelling ability to estimate, proxy and track category-level advertiser spends across platforms using available data signals
Comfort with financial and revenue modelling translating market intelligence into AOP inputs,



revenue opportunity sizing and scenario planning
Strong grasp of cross-screen media planning concepts reach, frequency, cost efficiency, audience duplication and the comparative value of TV vs digital inventory
Ability to work with large, often imperfect datasets structuring ambiguous inputs into clean analytical frameworks and defensible conclusions
Working knowledge of SQL, Excel/Sheets-based modelling or equivalent analytical tools; comfort picking up new data environments quickly
Influences senior stakeholders with clarity, confidence and data comfortable presenting to and debating with CXO-level audiences

Preferred Education Experience

- MBA with 4-6 years in revenue analytics, planning or revenue strategy roles within broadcasters/media publishers / tech platform. Valuable to have experience in TV/ Digital measurement, cross-media modelling and portfolio-level analysis

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, Jiostar is a leading global media entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Entertainment Ad Sales Network Strategy (Mumbai)
🏢 Viacom18
📍 Mumbai

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