Product Development (Execution and effectiveness)

- Ensure that all Design creation is market and client relevant, creative, unique, practical, as per the price point requirements, as well as based on manufacturing and diamond guidelines.
- Work on client briefs and ensure the designs presented are a balance of classic (40%), creative (40%), and highly innovative ideas (20%). o Ensure all relevant information from the client is passed on to the back office teams and accurately fed in the system for sampling. o Follow through on sample development from concept to approval within the stipulated time and action calendar, sample due dates.
- Check all designs, corels, CAD, models and samples (that they are as per client requirements, and better in aesthetics than the rest of the competition in that category).
- Communicate the exclusivity of concepts to back office and system teams so they can be recorded and monitored.
- Get feedback from sales associates on samples and get it fed in the system.
- Monitor best seller and top sales reports and present analysis to PD team and sales associates.
- Coordinate with shooting team for presentation and photo shoot, in case of client request / need.

Ensure we get the business from any Bid projects relevant in their markets

Product direction (Market Research / R and D/ Innovation)

- Conduct research for the trends and market preferences and present findings to PD and Sales teams. o Follow various jewellery design publications, exhibitions, flyers, websites to understand new design trends, and ensure we capture all relevant trends in their market.
- Focus on innovation and creativity and balance it with core basics to get optimum results in terms of innovation and saleability.
- Create story boards / pictures and present new ideas to sales and give briefs to designers. o Understand where we stand as compared to our competition in terms of product finishing,



elevations, new techniques, and present findings to PD team as well as sales.

Present concepts / market trend reports in a timely manner to the customers and monitor its feedback regularly (via meetings and mails).

Client Integration and Focus

- Actively source for inputs from customer, sales and merchandising for improvements in product designs. o Meet yearly and monthly targets. o Follow up on all mails/ requirements from the associates or customers in a timely, proactive manner.
- Work closely and present ideas to Customers so we can co-create with them as much as possible.
- Handle Customer grievances and turn them into opportunities for us to Wow the customers. o Actively source and create parameters norms of service and product specifications for all customers. o Follow the customer servicing norms made by PD head. o Ensure all due dates of Quotes, models, samples are met for customers. o Add Value to customers business by understanding their market, customer base, business model, and presenting ideas that can bring them recent business.
- Create product that is appreciated by the associates, the end customers and finally results in optimum sales.

Efficiency (Team efficiencies/ productivity/ motivation and training)

- Reduce errors of judgement or communication that cause roll backs or rejections of styles and result in loss of efficiency for the team.
- Ensure the target is planned, run and fed in smoothly, and without fluctuations that cause bottle necks or extreme pressure situations in any of the teams involved in the process.
- Attend weekly PD meetings to understand the big picture and challenges and positive from other teams. o Motivate, train designers, CAD, and corel team members to enhance their performance by becoming their guide and develop them to take additional responsibilities

Create a self training plan and a design training plan and present it to the PDC team and execute it.

📌 Junior Merchandiser (Mumbai)
🏢 Jewelex India
📍 Mumbai