Role & responsibilities

The role exists to strategically shape central initiatives while ensuring regional adaptation and excellence. By placing the customer at the core, the resource will design the right range, price, brand, and offer constructs & right training will that empower operational teams to succeed. The emphasis is on strategic insight and planning, not execution, with productivity-driven outputs that enable ZipCares operational delivery across Zones (North, South, West, East). This role requires travelling to the Zones allotted for the activities.

1. Market Benchmarking (Strategic Activity)

- Right product price: Lead monthly benchmarking of competition performance to identify pricing gaps.
- Right communication: Translate insights into customer-centric strategies on price, range, and offers.
- Right store: Provide regionalized recommendations that align with local market expectations, ensuring store-level relevance.

2. Ranging (Strategic Design, Local Adaptation)

- Right portfolio: Define the product portfolio for each Zone using market and store insights.
- Right product in right store: Curate offerings that reflect local customer needs, ensuring regional relevance.

3. Profitable Mix (Influence, Not Execution)

- Right margin: Strategically plan the mix of products to maximize profitability.
- Guide operational teams by highlighting margin-driven priorities at store and category levels.

4. Pricing Strategy (Central Framework, Local Application)

- Right product price:



Develop pricing strategies based on benchmarking and elasticity analysis.
- Provide strategic guardrails for local teams to achieve conversion and margin objectives.

5. Offer Optimization (Central Constructs, Regional Execution)

- Right consumer offer: Design promotional frameworks centrally.
- Adapt constructs for region/category/product/store bundles to enhance customer engagement and incremental sales.

6. Brand Portfolio Management (Strategic Oversight)

- Alliance with brand: Shape the brand mix to ensure relevance across regions.
- Provide strategic direction for brand positioning and portfolio balance, including OEM category selection.

7. Productivity & Output Focus (Strategic Interventions)

- Drive the Service Turnaround Program (ZMxCM) by identifying gaps and defining interventions.
- Partner with Zone Managers and Category Managers to analyze what has worked, what hasnt, and where strategic adjustments are required.
- Use tools like Know App to raise tasks, define actions, and escalate where performance gaps persist.

8. Training-led Initiatives

- Analyze field performance data to identify product understanding, SOP, and pitch quality gaps.
- Segment store teams into learning cohorts based on region, tenure, and performance levels.
- Develop targeted training programs for each cohort with measurable outcomes.
- Work with training team to develop content for changes done to the portfolio.

Preferred candidate profile

8+ years of experience in regional/channel sales, preferably in retail, VAS, or services industry

📌 Sales Zip Care (Mumbai)
🏢 Croma
📍 Mumbai