Job opening for Business Development Manager (Switches)

Location: Mumbai
Department: Switches Business (FMEG)
Education: Full-time Graduate (MBA preferred)

Required Experience

•7+ years of experience in B2C Sales.

•Minimum 5 years in Electrical Switches / Switchgear / Wiring Accessories.

•Experience managing distributors and retail channels.

•Strong understanding of Mumbai electrical market.

•Experience handling electricians and influencers.

•Exposure to dealer appointment and channel expansion.

Age: Up to 35 Years (mandatory)

A OEM company looking for an energetic and result-oriented Business Development Manager to drive retail sales and channel development for its Switches business in Mumbai. The incumbent will be responsible for expanding the company's retail footprint, strengthening relationships with distributors, dealers, retailers, electricians, contractors, architects, and influencers, while ensuring achievement of sales, market share, and visibility objectives.

The ideal candidate should possess excellent channel management skills, strong market knowledge of electrical products, and the ability to execute sales and promotional initiatives at the ground level.

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Drive secondary sales through dealers, distributors, and retail outlets.
- Develop territory-wise sales plans to maximize market penetration.
- Identify recent business opportunities and expand market coverage.
- Generate demand through retail outlets, electrical contractors, electricians, builders, and interior designers.
- Increase market share by converting competitors' business.

Channel Development

- Appoint and onboard new retailers and dealers.
- Strengthen distributor engagement to improve product availability.
- Build long-term relationships with key channel partners.
- Support distributors in improving sales productivity and inventory movement.




- Monitor dealer performance and recommend corrective actions wherever required.

Retail Excellence

- Ensure product availability across key retail counters.
- Improve visibility through merchandising and branding initiatives.
- Conduct regular market visits to monitor competition and retail execution.
- Ensure implementation of retail display standards.
- Track stock movement and prevent stock-outs.

Influencer Management

- Develop relationships with:
- Electricians
- Electrical Contractors
- Builders
- Architects
- Interior Designers
- Consultants
- Conduct electrician meets and loyalty programs.
- Generate influencer-led demand for Polycab Switches.
- Promote new product launches and premium product ranges.

Marketing Execution

- Execute ATL & BTL campaigns in coordination with the marketing team.
- Organize:
- Retail activation programs
- Dealer meets
- Electrician meets
- Product demonstrations
- Roadshows
- Counter branding
- Support promotional campaigns and seasonal sales initiatives.

Market Intelligence

- Track competitor pricing, schemes, and product launches.
- Gather customer feedback regarding products and services.
- Identify emerging market trends.
- Recommend opportunities for new product development and market expansion.

Sales Reporting

- Maintain accurate sales MIS.
- Prepare territory-wise business reports.
- Forecast sales and inventory requirements.
- Monitor achievement against targets.
- Submit weekly and monthly sales reviews.

Key Performance Indicators (KPIs)

- Achievement of Sales Targets
- Secondary Sales Growth
- Dealer & Retailer Expansion
- Electrician Registration & Engagement




- Product Visibility Score
- New Business Development
- Market Share Growth
- Retail Coverage
- Collection & Outstanding Management
- Customer Satisfaction
- Promotional Activity Effectiveness

Candidate Profile

The ideal candidate should have strong experience in retail channel sales within the electrical or FMEG industry and possess the ability to build long-term relationships across the distribution network. The candidate should be highly energetic, target-driven, and comfortable working extensively in the field.

Required Experience

- 8 to 12 years of experience in B2C Sales.
- Minimum 5 years in Electrical Switches / Switchgear / Wiring Accessories.
- Experience managing distributors and retail channels.
- Strong understanding of Mumbai electrical market.
- Experience handling electricians and influencers.
- Exposure to dealer appointment and channel expansion.

Required Skills & Competencies

Functional Skills

- Retail Sales
- Dealer Management
- Distributor Management
- Channel Sales
- Business Development
- Territory Management
- Secondary Sales
- Retail Expansion
- Influencer Management
- Sales Planning
- Product Promotion
- Market Development

Behavioural Competencies

- Excellent Communication Skills
- Strong Negotiation Skills
- Relationship Management
- Leadership Ability
- Analytical Thinking
- Result Orientation
- Customer Centricity
- Problem Solving
- Self-Motivation
- Team Collaboration

Educational Qualification

- Full-time Graduate (Mandatory)
- MBA in Sales/Marketing preferred.

Reporting Structure

Reporting To:
Regional Sales Manager / State Sales Head

Travel Requirement

- Extensive travel across Mumbai and nearby territories.
- Daily market visits.
- Dealer, retailer, and influencer engagement.

If your are interested then send your CV's on below mail id.

Ms. Sonal Hadashi

Account Lead - Talent Acquisition

Sharp Point HR Consulting,

Email ID: - [email protected]

📌 Business Development Manager (Switches) (Mumbai)
🏢 Sharp Point HR Consulting
📍 Mumbai