II. KEY RESPONSIBILITY AREAS (KRAS):

1. Sales Planning & Execution

- Achieve monthly, quarterly, and annual primary and secondary sales targets for the territory.
- Implement the approved territory sales plan aligned with company objectives and market dynamics.
- Identify focus segments (e.g., HORECA, hospitals, corporate, institutions) for targeted sales activities.
- Conduct regular sales demos, client meetings, and follow-ups to maximize conversion rates. Minutes of meetings to be updated in CRM.
- Ensure strict adherence to SOPs for sales demos, reporting, client feedback, and follow-ups.

2. Market Development & Channel Expansion

- Identify and appoint new distributors in potential towns and markets as per the Annual Sales Plan.
- Evaluate channel partners for capability, market alignment, and financial stability.
- Evaluate channel partner performance and address gaps through training and support.
- Expand product availability and reach through effective channel mapping.
- Maintain distributor agreements and ensure adherence to company policies.

3. Market Analysis & Reporting

- Conduct market research to understand customer needs, competitor activities, and emerging trends in the hygiene care industry.
- Provide regular sales performance reports, insights, and recommendations to the
- Identify gaps in the market and suggest creative ways to increase product penetration.

4. Key Account & Customer Relationship Management

- Build and maintain strong relationships with institutional and strategic accounts.
- Negotiate pricing, terms, and contracts to secure profitable business.
- Ensure timely deliveries, address customer concerns promptly to ensure satisfaction and retention.

5. Secondary Sales & Market Penetration

- Drive secondary sales through distributors and sales officers to expand product reach.
- Plan and implement trade promotions, activation, and demand-generation programs.




- Coordinate with distributors to ensure timely order fulfillment and prevent stock-outs.

6. CRM & Data-Driven Sales Insights

- Ensure 100% compliance in CRM usage for lead management, client visit reports, and sales pipeline tracking.
- Analyses sales data to identify trends, growth opportunities, and performance bottlenecks.
- Share weekly and monthly business performance reports with actionable recommendations.

7. Team Leadership & Performance Management

- Lead and mentor Sales Officers to achieve territory targets.
- Set clear performance goals (KPIs) for team members and track progress regularly.
- Conduct joint field visits, coaching sessions, and capability-building programs.
- Take corrective measures for under performing markets or team members.

III. JOB RESPONSIBILITIES:

A. ORGANIZATIONAL RESPONSIBILITIES:

• Ensure strict adherence to company policies, ethical standards and compliance guidelines in all business dealings.

• Represent the company brand professionally during all internal and external engagements.

• Collaborate cross-functionally with Supply Chain, Finance, Marketing, and HR to ensure smooth business operations.

• Submit timely and accurate reports, documentation, and records as per organizational requirements.

• Participate in company-wide meetings, trainings, reviews, and other organizational initiatives.

B. STRATEGIC RESPONSIBILITIES:

• Contribute inputs to the Annual Business Plan and long-term growth strategy for the region.

• Identify and propose opportunities for new product introductions, partnerships, or strategic alliances in the territory.

• Provide strategic market insights to senior leadership to support data-driven decision-making.

• Monitor macroeconomic, regulatory, and industry shifts that could impact the business and recommend strategic actions.

• Support the development and execution of pricing strategies, expansion strategies, and sales process improvements.

📌 Area Growth Manager (Ahmedabad)
🏢 Head 2 Hire
📍 Ahmedabad