Job Description: Lead - Structured Products

Role Overview

The Lead - Structured Products will be responsible for driving the strategy, product curation, and revenue generation for structured products (including Market Linked Debentures (MLDs), bespoke structured notes, and customized derivative-embedded solutions) within the Third-Party Products (TPP) Distribution team.

This role serves as the central bridge between product manufacturers (issuers/ researchers) and the internal distribution engine, seamlessly liaising with both Online (Digital/Platform) and Offline (Branches/Wealth/PCG) business channels to maximize market penetration and AUM growth.

Key Responsibilities

1. Product Strategy & Curation

1. Sourcing & Innovation: Partner with leading issuers & internal research teams to design and source high-quality structured products tailored to current macroeconomic conditions.
2. Product Lifecycle Management: Manage the end-to-end product rollout, from ideation, compliance approvals, online journeys and risk assessment to platform integration and final launch.
3. Market Intelligence: Continuously track macroeconomic trends, return movements, and competitor offerings to identify gaps and introduce timely, competitive structures.

2. Channel Liaison & Business Driving

1. Offline Channel Enablement: Partner with Branch dealing, Private Client Group (PCG), Retail sales, and PID to drive high-ticket sales. Provide them with customized pitches, client-facing collateral, and tactical ideas.
2. Online Channel Integration:



Collaborate with the Digital Business and Platform Engineering teams to simplify the onboarding, discovery, and execution journey of structured products on the mobile apps and web platforms.
3. Campaign Management: Design and execute targeted activation programs, sales contests, and marketing campaigns to boost penetration across both business segments.

3. Training & Enablement

1. Conduct regular training sessions, webinars, and workshops for Relationship Managers (RMs), Investment Advisors, and Branch Managers to demystify complex structures.
2. Create simplified product note lookbooks, performance trackers, and "Why Now" rationales to build channel confidence.

4. Compliance, Risk & Operations

1. Ensure all structured product distributions strictly adhere to regulatory frameworks (e.g., SEBI, RBI guidelines) and internal compliance policies.
2. Oversee the operational workflow, ensuring smooth order placement, allotment tracking, fee reconciliation, and timely payout processing.

Key Performance Indicators (KPIs)

1. Revenue & AUM Targets: Achievement of gross mobilization and revenue targets from Structured Products for the financial year.
2. Channel Penetration: Percentage increase in active RMs selling structured products (Offline) and growth in unique digital buyers (Online).
3.



Product Diversification: Successful launch and commercialization of new structures/issuers to reduce concentration risk.
4. Compliance Score: Zero regulatory or compliance infractions in product disclosures and sales processes.

Candidate Profile

Qualifications & Experience

1. Education: MBA in Finance, Chartered Accountant (CA), CFA charter holder, or equivalent post-graduate degree in finance.
2. Experience: 6–10 years of experience in Wealth Management, Retail Sales, Branch Dealing, or Third-Party Product (TPP) distribution, with at least 3–4 years specifically handling Structured Products or Equity Cash/ Derivatives.

Technical & Functional Skills

1. Deep understanding of derivative instruments (Options, Futures), fixed-income securities, and how payoff structures are engineered.
2. Familiarity with digital wealth platforms and an understanding of how to optimize user journeys for complex financial products online.
3. Solid grasp of wealth management regulations, capital gains taxation, and compliance mandates.

Behavioral Competencies

1. Stakeholder Management: Exceptional interpersonal skills to collaborate effectively with tech teams, compliance officers, asset managers, and senior sales leadership.
2. Analytical Thinking: Ability to dissect complex financial payoffs and translate them into simple, benefit-led stories for the sales force.
3. Entrepreneurial Mindset: High execution drive to independently manage a product line and treat it as an individual business unit.

📌 Lead - Structured Products (Mumbai)
🏢 Axis Direct
📍 Mumbai