Social Media & Digital Marketing Specialist

Key Responsibilities

- Develop and execute monthly/quarterly social media strategies aligned with organization goals.
- Write, plan, publish and manage high-quality, platform-specific content for social media platforms, including scripts, emailers, and thought-leadership pieces.
- Create quick-turnaround graphics, infographics, reels, and short videos using Canva/Figma; collaborate with designers for advanced creatives.
- Provide live coverage of events, field visits, teacher programs, and leadership sessions.
- Build and nurture educator communities (LinkedIn Groups, WhatsApp groups, Academy forums).
- Conceptualize and run digital, email, and WhatsApp campaigns to promote products, programs, services, and success stories, including supporting broader digital marketing, ATL, and BTL initiatives.
- Plan, execute, and monitor performance marketing and paid campaigns across Meta, LinkedIn, Google, and other platforms.
- Track KPIs (reach, engagement, conversions, follower growth, CTR, lead generation) and prepare weekly/monthly performance reports.
- Use analytics to refine strategy, optimize campaigns, and enhance content performance.
- Implement SEO optimization across website and social media platforms, including keyword research, metadata updates,



and content enhancements to boost search rankings and reach.
- Stay updated on trends in education, EdTech, AI in learning, content formats, and platform behavior.
- Develop cutting-edge formats such as podcasts, educator stories, micro-learning videos, interviews, reels, and behind-the-scenes content.

Key Skills & Competencies

Excellent written and verbal English communication skills.Strong understanding of social media trends, algorithms, analytics, and platform behavior.

- Ability to design visuals/video editing using Canva/Figma; basic Adobe skills preferred.
- Ability to convert education/EdTech concepts into simple, engaging content.
- Creative storytelling and campaign thinking.
- Experience with Meta Business Suite, LinkedIn Analytics, Instagram Insights, scheduling and planning tools.
- Strong ownership, attention to detail, and ability to work with tight timelines and crossfunctional teams.

Experience & Qualifications

- 3-7 years of experience in social media, content creation, or digital marketing.
- Experience in the education or EdTech sector is a robust advantage.
- Bachelors degree in Mass Communication, Marketing, Education, English, or related fields.
- Candidates with portfolios showcasing impactful social/digital content will be preferred.

📌 Social Media & Digital Marketing Specialist (Mumbai)
🏢 Seven N Half
📍 Mumbai