The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company.

Key responsibilities

- To oversee a wide array of business functions including branding, communication, channels, product development, online and offline promotions, and market research.
- Analyse brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to take action.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.




- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions. Devise novel and cutting-edge growth strategies.
- Align the company around the brand s direction, choices, and tactics.

Requirements
- Degree of Bachelors or Masters in Marketing.
- 0-1 Years of experience in branding.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Brand Manager (Noida)
🏢 Hack2Skill
📍 Noida