Data Enrichment & Marketing Data Architecture | India | Hybrid

This is not a campaign execution role. This is not a MAP administrator role. This is a data architecture and enrichment leadership role one that sits at the center of how Daxko's go-to-market engine is fueled.

As Senior Manager of Marketing Operations, you will own the quality, completeness, and activation-readiness of Daxko's customer and prospect data. You'll design the enrichment architecture, lead a team of three specialists, and build the systems that make our campaigns, ABM programs, and lifecycle triggers actually work because the data feeding them is accurate, enriched, and structured for activation.

You'll report to the VP of Marketing and work closely with the US-based Senior Manager, Website Program the right candidate brings both technical depth and enough marketing fluency to translate data strategy into pipeline impact.

This role is not the right fit if you:

- Are primarily a campaign builder or email marketer looking to move into strategy
- Have used enrichment tools but never owned the architecture or provider selection decisions
- Have not worked with data warehouses or pipelines connecting multiple data sources
- Cannot speak to identity resolution, deduplication logic, or field-level governance at an ownership level
- Have managed projects but not developed and held accountable a team of individual contributors

What You'll Own

Data Enrichment Architecture & Provider Strategy

- Own data enrichment end-to-end: provider selection (Clay, Lusha, ZoomInfo, and equivalents), multi-source layering logic, field-level enrichment decisions, and the roadmap for maintaining best-in-class data completeness
- Design the enrichment source hierarchy — what provider wins when sources conflict, what fields each source owns, and how freshness SLAs are enforced
- Build and govern AI-assisted enrichment workflows with clear quality controls, defined failure modes, and documented rules for when human review is required
- Lead structured experimentation across enrichment sources and segmentation logic to improve downstream conversion; evaluate and sunset tools that no longer serve the stack

Data Pipeline & Stack Integration

- Engineer multi-source enrichment pipelines through a data warehouse (Snowflake, Databricks, or equivalent) into CDP activation layers — you understand how data moves through a stack and can own that flow




- Define the field-level segmentation and trigger criteria that make HubSpot and CDP data immediately activation-ready for demand gen and lifecycle campaigns
- Partner with martech and RevOps to ensure enriched data connects cleanly to ABM platforms, intent data tools, and triggered campaign infrastructure
- Work with SQL for data validation and enrichment logic review — you don't need to be a data engineer, but you need to be able to get into the data yourself

Identity Resolution & Data Governance

- Own identity resolution logic: merge rules, deduplication standards, and record governance across Daxko's marketing database
- Design and enforce governance standards covering field ownership, enrichment source hierarchy, freshness SLAs, and tagging conventions
- Maintain data dictionaries that serve as the team's source of truth — and keep them current, not aspirational
- Proactively identify and resolve data quality issues before they cause campaign misfires, routing failures, or attribution breaks

Team Leadership

- Directly manage three India-based marketing operations specialists — set clear goals, run structured 1:1s, develop their technical skills, and hold a high execution standard on QA, documentation, and data accuracy
- Build a team that can scale the enrichment function — not just execute tasks, but understand why the architecture is built the way it is
- Partner with the US-based Website Program Manager and demand gen leadership to align data strategy with pipeline goals

What You'll Bring

Required

- 5+ years in marketing operations in a B2B SaaS environment — with clear ownership of data quality and enrichment programs, not just campaign execution
- Deep, hands-on experience with B2B enrichment platforms and data providers — you have selected providers, managed contracts, and made field-level enrichment decisions
- Experience building and governing a multi-source enrichment architecture — including source hierarchy, conflict resolution logic, and freshness standards




- Working knowledge of how data moves through a B2B MarTech stack: from enrichment provider data warehouse (Snowflake, Databricks, or equivalent) CRM campaign activation
- Experience with identity resolution: merge rules, deduplication logic, and record governance at an ownership level, not a reporting level
- Proven ability to design segmentation and trigger logic from the ground up — translating ICP and campaign criteria into scalable, documented rules
- Experience building AI-assisted enrichment or data workflows, with sound judgment on output quality, failure modes, and when human review is required
- Working knowledge of SQL for data validation and enrichment logic review
- People management experience — developing ICs, setting transparent goals, and holding a high execution standard
- Enough marketing fluency to translate data architecture decisions into pipeline and campaign impact for non-technical stakeholders

Nice to Have

- Hands-on experience with HubSpot — specifically data architecture, enrichment workflows, and segmentation logic (not email building)
- Experience with CDP platforms (Customer.io, Salesforce CDP, Pendo, or equivalent) and how enriched data connects to triggered campaign infrastructure
- Familiarity with ABM platforms and intent data tools
- HubSpot, Salesforce, or GA4 certifications
- Bachelor's degree in business, marketing, data, or equivalent hands-on experience

Why Daxko

Daxko powers the technology behind YMCAs, JCCs, and thousands of health and wellness organizations across the country. Our software helps these organizations run their operations, engage their members, and grow their mission. The data this role governs directly feeds the engine that brings those organizations to us.

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender.

Full-Time Perks

- Hybrid work model
- Leave entitlements including hospitalization and caregiving leaves
- Paid parental leaves (Maternity, Paternity & Adoption)
- Group Health Insurance & Accidental Insurance
- Tax-saving reimbursements & Provident Fund (PF)
- Performance achievement awards & Referral bonus
- Learning & Development opportunities
- Company events and celebrations

📌 Senior Manager, Marketing Operations (Noida)
🏢 Daxko
📍 Noida