HEAD OF MARKETING - EVERYDAY CONSUMER BRANDS (FMCG)

Location: National

Function: Marketing

Industry: FMCG Everyday Consumer Brands

Experience: 1520 years

Reporting To: CEO / Group Director

ABOUT THE GROUP

We are a consumer-focused organization with a portfolio of Everyday Consumer Brands operating across multiple FMCG categories. Detailed company information will be shared during the interview process.

ROLE OVERVIEW - HEAD OF MARKETING

We are looking for a strategic and consumer-centric Head of Marketing to lead brand building and growth across our portfolio of Everyday Consumer Brands.

KEY RESPONSIBILITIES HEAD OF MARKETING

- Develop and execute overall marketing strategy
- Lead brand positioning and communication
- Drive product innovation and current launches
- Manage ATL, BTL and digital marketing initiatives




- Lead consumer insights and market research
- Manage branding, packaging and go-to-market execution
- Own marketing budgets and ROI tracking
- Collaborate cross-functionally with Sales and other teams

CANDIDATE REQUIREMENTS MARKETING

- 15–20 years FMCG marketing experience
- Strong brand building and growth experience
- Experience across ATL, BTL and digital channels
- Strong understanding of consumer insights
- Proven track record of driving successful campaigns

QUALIFICATIONS

Bachelor’s degree required; MBA preferred

WHAT WE OFFER

- High-growth opportunity
- Leadership exposure
- Fast-paced environment

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