Key Responsibilities

1. Data Ingestion

1. Collect behavioral, transactional, and CRM data from multiple sources including websites, mobile apps, and offline systems.

2. CDP Processing

1. Consolidate and cleanse data to create a unified, real-time customer view.

3. Orchestration & Activation

1. Push audience segments and actionable attributes into campaign tools.
2. Enable customer journeys across channels such as email, SMS, and push notifications.

4. Feedback Loop Management

1. Feed campaign performance data (opens, clicks, conversions, purchase events) back into the CDP.
2. Continuously enhance user profiles and campaign effectiveness.

Data Engineering Responsibilities

1. Pipeline Scalability: Build robust ETL/ELT pipelines capable of handling high-volume, high-velocity data.
2. Identity Resolution: Merge anonymous and known customer data to create accurate and unified profiles.
3. Real-time Interaction: Enable real-time marketing actions based on user behavior and triggers.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Data Engineer (Noida)
🏢 The Higher Pitch
📍 Noida