Job Description

Core Responsibilities

Demand Generation Pipeline Ownership

- Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities.

- Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition.

- Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments.

- Collaborate with the global Center of Excellence (CoE) to optimize localized email marketing and paid search campaigns.

Strategic Sales Alignment

- Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals.

- Co-lead field execution strategies, including custom customer seminars and localized industry events.

- Maintain a tight feedback loop with the Inside Sales team (managed by a peer marketing leader) to optimize Task-to-Chance conversion rates.

Vertical Market Execution

- Design and deploy targeted campaigns specifically tailored to Cognex s core growth verticals: Automotive, Electronics, CPG, and Logistics.

- Develop deep localized insights for these verticals to ensure highly relevant, high-impact messaging.

Process Innovation Scale





- Proactively share execution examples and proven optimization recommendations to upgrade the global demand generation playbook.

- Standardize regional event and campaign workflows to ensure predictable, scalable marketing ROI.

Job Requirements

MarTech Tool Requirements

- CRM Automation: Hands-on proficiency with Salesforce and Pardot (Account Engagement) to manage pipelines and nurture campaigns.

- Conversational Marketing: Experience using Qualified (or similar conversational marketing website chat platforms) to capture real-time intent.

- Analytics Reporting: Ability to navigate Power BI dashboards to track pipeline KPIs, analyze ROI, and report performance.

- ABM Platforms: Familiarity with modern ABM orchestration tools (6sense, Demandbase) to target key enterprise accounts.

India Channel Expertise

- B2B Social Media: Expert-level knowledge of leveraging LinkedIn for organic thought leadership, executive profiling, and targeted lead generation.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Regional Demand Generation Manager (Noida)
🏢 Cognex Technology
📍 Noida